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9780754636182

Designing And Executing Strategy in Aviation Management

by
  • ISBN13:

    9780754636182

  • ISBN10:

    0754636186

  • Format: Hardcover
  • Copyright: 2006-02-28
  • Publisher: Routledge

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Supplemental Materials

What is included with this book?

Summary

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context.

Author Biography

Sharon L. Oswald is a professor and Department Head of Management at Auburn University.

Table of Contents

Contents: The essence of strategy
strategic positioning and sustaining a market presence
The essence of competitive strategies
The external environment
The internal environment
setting corporate direction
Establishing a strategy
Aviation strategy implementation
Managing strategy execution through tracking, support systems, and controls
Bibliography
Index
About the Authors
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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