Designing For People Pa

by Dreyfuss,Henry

• ISBN13: 9781581153125
• ISBN10: 1581153120
• Format: Trade Paper
• Copyright: 2003-11-17
• Publisher: SIMON & SCHUSTER

Summary

Considered the founder of industrial design and pioneer of a design approachhat rigorously put people first, Henry Dreyfuss shares insightful lessonsrom his legendary career. From the first answering machine ("the electronicrain") and the Hoover vacuum cleaner to the SS Independence and the Bellelephone that are depicted here, Dreyfuss's creations have shaped theultural landscape of the 20th century like few other designers before orfter him.;Designed from the master's own hand, the book offers an invitingix of professional advice, case studies and design history along withistorical black-and-white photos and the author's whimsical drawings. Keyhapters include a brief history of industrial design and the concepts behindJoe and Josephine", the author's famous anthropometrical models; classicesign principles, such as the importance of testing and the "Five-Pointormula" for good design; and the role of the designer as a business person,rom knowing when to accept a commission to budgeting questions andultivating client relationships.;Written in a robust, fresh style, the book

Table of Contents

Foreward	7	(1)
Tom Peters
Preface	8	(2)
Earl Powell
Introduction	10	(4)
Richard L. Simon
The Early Days	14	(12)
Joe and Josephine	26	(18)
How the Designer Works	44	(20)
The Importance of Testing	64	(8)
Through the Back Door	72	(10)
Rise in the Level of Public Taste	82	(18)
The Telephone	100	(10)
Land, Sea, and Air	110	(26)
The Open Road	136	(10)
Design in Unexpected Places	146	(14)
Working for the Government	160	(18)
The Five-Point Formula	178	(8)
Relationship of Designer to Client	186	(8)
That Sordid Subject, Money	194	(6)
Not By Design	200	(10)
Why Are Barns Painted Red?	210	(16)
Profile of an Organization	226	(6)
An Appraisal	232	(9)
Re-Appraisal	241	(23)
Illustrations from the 1967 Edition	264