Designing with Type : The Essential Guide to Typography

by Craig, James; Korol Scala, Irene

• ISBN13: 9780823014132
• ISBN10: 0823014134
• Edition: 1st
• Format: Paperback
• Copyright: 2006-05-01
• Publisher: Random House

Summary

The classicDesigning with Typehas been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago,Designing with Typehas sold more than 250,000 copiesand this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Author Biography

James Craig is a renowned author of books on graphic design, including Basic Typography: A Design Manual. He was the design director of Watson-Guptill Publications for more than twenty-five years; today he teaches typography at The Cooper Union in New York City, where he lives.



William Bevington, executive director of Parsons Institute for Information Mapping, New School University. He teaches at Parsons School of Design in New York and lives in Atlantic Highlands, New Jersey.



Irene Koral Scala, a graduate of The Cooper Union, has also studied at the Bezalel Academy of Art in Design in Jerusalem. She lives in New York City.

Table of Contents

Introduction	6	(1)
Basics of Typography	7	(16)
Origins of the Alphabet	8	(4)
Type Terminology	12	(5)
Type Measurements	17	(6)
Five Classic Typefaces	23	(38)
Classifications	24	(2)
Characteristics	26	(2)
Garamond | Old Style	28	(6)
Baskerville | Transitional	34	(6)
Bodoni | Modern	40	(6)
Century Expanded | Egyptian	46	(6)
Helvetica | Sans Serif	52	(6)
Type Families	58	(2)
Exercise | Identifying Typefaces	60	(1)
Designing with Text Type	61	(22)
About Type	62	(2)
Letterspacing and Wordspacing	64	(2)
Linespacing | Leading	66	(2)
Line Length | Measure	68	(2)
Type Arrangements	70	(4)
Paragraph Indications	74	(2)
Creating Emphasis	76	(4)
Grids	80	(3)
Designing with Display Type	83	(12)
Selecting Display Type	84	(2)
Arranging Display Type	86	(2)
Optical Considerations	88	(2)
Punctuation	90	(2)
Display Initials	92	(1)
Modifying Type	93	(2)
Color	95	(8)
Spot Colors	96	(4)
Process Colors	100	(2)
Projected Colors	102	(1)
Projects	103	(34)
Solving Design Problems	104	(2)
Five Classic Typefaces	106	(2)
Type Arrangements	108	(2)
Typestyles	110	(2)
Paragraph Indications	112	(2)
Expressive Words	114	(2)
Visually Enhanced Quotation	116	(4)
Early Letterform	120	(4)
Grids	124	(2)
Brochure	126	(6)
Experimental Typography	132	(2)
Ransom Note	134	(2)
Logo	136	(1)
Traditional Skills	137	(8)
Copyfitting	138	(2)
Comping	140	(2)
Copy Preparation	142	(3)
Type Specimens	145	(10)
Classifications	146	(1)
Old Style	147	(1)
Transitional	148	(1)
Modern	149	(1)
Egyptian | Slab Serif	150	(1)
Sans Serif	151	(1)
Decorative | Novelty	152	(1)
Script and Black Letter	153	(1)
Ornaments | Icons | Flourishes	154	(1)
References and Resources	155	(21)
Punctuation	156	(2)
Typesetting | Digital Design	158	(3)
Glossary	161	(11)
Bibliography	172	(1)
Index	173	(3)
Colophon	176