Designing Web Sites That Sell

by Bowman, Shayne; Willis, Chris

• ISBN13: 9780201793048
• ISBN10: 0201793040
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: Peachpit Press

Summary

Written for designers by designers, Designing Web Sites that Sell is a results-oriented guide to building effective e-commerce Web sites without sacrificing design and style. This book shows Web designers how to begin the process of building and managing an e-commerce site, and leads the reader through each important step: working with clients to establish a visual style right for the client's brand; the five principles of good commerce design; site testing and revising; and how to create content that works for non-browser displays, such as cell phones, PDAs, and other wireless devices. Throughout the book, seven different case studies demonstrate each principle being discussed.

Table of Contents

Introduction	4	(2)
Design Process and Project Management	6	(16)
Six Principles of Good Commerce Design	22	(24)
Information Design for Commerce	46	(44)
Interaction Design for Commerce	90	(28)
Presentation Design for Commerce	118	(54)
Site Launch and Maintenance	172	(24)
Real-World Examples	196	(40)
Appendix Commerce Design--Beyond the Browser	236	(18)
Index	254	(2)
Acknowledgments	256