Developing a Business Case

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  • Format: Paperback
  • Copyright: 2010-11-23
  • Publisher: Harvard Business School Pr

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How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case.This book provides a framework for building a business case. You'll learn how to: Clearly define the opportunity you'll want to address in your business case Identify and analyze a range of alternatives Recommend one option and assess its risks Create a high-level implementation plan for your proposed alternative Communicate your case to key stakeholders

Table of Contents

Mentor's Message: The Advantages of a Solid Business Casep. xi
Developing a Business Case: The Basics
What Is a Business Case?p. 3
A preview of key facts about business cases
Business case versus business planp. 4
When you should create a business casep. 5
A complex documentp. 6
Seven steps to a business casep. 6
Define the Opportunityp. 9
Tips for articulating the opportunity you want to pursue
Identifying a problem or opportunityp. 10
Developing an opportunity statementp. 12
Identifying your business objectivesp. 14
Prioritizing your objectivesp. 14
Assigning metrics to your objectivesp. 15
Identify the Alternativesp. 17
Ideas for making sure you have many options to choose from
Generating a list of optionsp. 18
Gathering inputp. 19
Narrowing your choicesp. 23
Gather Data and Estimate Time Framep. 25
Suggestions for obtaining crucial information about your opportunity
Identifying the information you needp. 26
Collecting the datap. 27
Setting a time framep. 29
Documenting your estimates and assumptionsp. 30
Analyze the Alternativesp. 33
Recommendations for comparing all your alternatives
Evaluating alternatives against your metricsp. 34
Understanding common financial metricsp. 35
Creating a framework for comparing alternativesp. 35
Make a Choice and Assess the Riskp. 45
Advice for selecting a course of action and weighing its pros and cons
Selecting the best solutionp. 46
Weighing the risksp. 49
Deciding how to mitigate the risksp. 50
Determining whether to modify your recommended course of actionp. 51
Craft a Plan for Implementing Your Ideap. 57
Tips for ensuring that your proposed alternative can be put into action
Understanding the purpose of an implementation planp. 58
Listing your milestonesp. 59
Communicating with decision makersp. 60
Identifying resources you'll needp. 61
Clarifying responsibilitiesp. 61
Indicating expected payoffp. 62
Tracking your resultsp. 63
Communicate Your Casep. 65
Techniques for presenting your case to decision makers
Understanding your audiencep. 66
Using visuals to present your casep. 67
Tips and Tools
Tools for Developing a Business Casep. 73
Worksheets for identifying alternatives, tracking implementation of your idea, ensuring that you've taken all the right steps for creating a business case, and documenting an actual business case
Test Yourselfp. 87
A helpful review of concepts presented in this guide. Take it before and after you've read the guide, to see how much you've learned
Answers to test questionsp. 90
To Learn Morep. 95
Further titles of articles and books if you want to go more deeply into the topic
Sources for Developing a Business Casep. 101
Notesp. 103
For you to use as ideas come to mind.
Table of Contents provided by Ingram. All Rights Reserved.

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