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9780335220496

Developing a Coaching Business

by
  • ISBN13:

    9780335220496

  • ISBN10:

    0335220495

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2006-06-01
  • Publisher: Open University Press

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Summary

Thousands of people are entering the coaching profession in the UK every year. Most are doomed to disappointment because they do not know how to promote themselves, sell and find clients successfully. This book gives a clear, easily-understood step by step guide to how to establish and run a successful coaching business.

Table of Contents

Introduction

Chapter 1 Coaching as a Business

Chapter 2 Positioning: Identifying your Niche

Chapter 3 Promoting your Offer: Foundations

Chapter 4 Presenting yourself to Clients

Chapter 5 Selling

Chapter 6 Up and Running: Managing your Brand

Chapter 7 The Future

Bibliography and Acknowledgements

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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