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9783322827180

Die Globale Wettbewerbsstrategie: Weltweit Erfolgreiche Geschafte

by
  • ISBN13:

    9783322827180

  • ISBN10:

    3322827186

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2012-01-28
  • Publisher: Springer Verlag
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List Price: $69.99

Summary

Dieses US-Standardwerk für das globale Management international tätiger Unternehmen zeigt, wie es gelingt, multinationale Unternehmen weltweit einheitlich und nicht als losen Verbund einzelner Niederlassungen zu managen."Mit diesem hervorragend recherchierten und konstruktiven Buch erschrieb sich Yip einen Platz in einer kleinen, exklusiven Gruppe von Autoren..."Theodore Levitt, Harvard Business School

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