Different Thinking : Creative Strategies for Developing the Innovative Business

by Foerster, Anja

• ISBN13: 9780749448400
• ISBN10: 0749448407
• Format: Hardcover
• Copyright: 2007-08-01
• Publisher: Kogan Page Ltd
• More Book Details
• Purchase Benefits

Summary

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

Table of Contents

Introduction	p. 1
Different thinking: strategy	p. 9
The 360[degree] view: glean inspiration from other industries	p. 12
Dead centre: Get out of those middle-of-the-market segments - fast!	p. 27
Travel light: cut the ballast	p. 42
Different thinking: markets	p. 49
Out of the box: create completely new markets	p. 51
Maxi size and mini size: place no geographical limits on your success	p. 69
Mix it! Conquer new markets with innovative combinations	p. 77
Quasi-monopolies: be the champion	p. 84
Different thinking: products	p. 95
Product DNA: question existing product concepts	p. 96
Design matters: design as a competitive factor	p. 109
Experience inside: create an experience, trigger emotions	p. 123
Easy Inc: offer clarity, cut out the frills to make your product irresistible	p. 134
Different thinking: price	p. 145
Price DNA: question the established price models	p. 149
Price polarization: send your prices skyrocketing or plummeting - and win	p. 158
Pricing in-between. Be smart - position yourself in the middle of the market	p. 167
The Rockefeller Principle: give away the lamp and sell the oil	p. 174
Personalized price: let the customer set the price	p. 177
Free price: offer freebies to your customers and let others foot the bill	p. 184
Off you go!	p. 189
References and further reading	p. 191
Index	p. 193
Table of Contents provided by Ingram. All Rights Reserved.

Excerpts

1 Different thinking: strategy The 360° view: glean inspiration from other industries ; Dead centre: Get out of those middle-of-the market segments - fast! ; Travel light: cut the ballast 2 Different thinking: markets Out of the box: create completely new markets ; Maxi size and mini size: place no geographical limits on your success ; Mix it! Conquer new markets with innovative combinations ; Quasi-monopolies: be the champion, get a monopoly on your corner of the market 3 Different thinking: products Product DNA: question the existing product concepts ; Design matters: design as a competitive factor ; Experience inside: create an experience, trigger emotions ; Easy Inc: offer clarity, cut out the frills to make your product irresistible 4 Different thinking: price Price DNA: question the established price models ; Price polarization: send your prices skyrocketing or plummeting - and win ; Pricing in-between. Be smart - position yourself in the middle of the market ; The Rockefeller Principle: give away the lamp and sell the oil ; Personalized price: Let the customer set the price ; Free price: make your service to the customer free and let others foot the bill