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Digital Business Transformation How Established Companies Sustain Competitive Advantage From Now to Next

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2021-01-13
  • Publisher: Wiley

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Supplemental Materials

What is included with this book?


Fuel your business' transition into the digital age with this insightful and comprehensive resource

Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:

  • How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges
  • How to deconstruct decision-making throughout all levels of your organization
  • How to combine strategy, product, experience, engineering, and data to produce digital results

Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

Author Biography

Nigel Vaz (https://www.publicissapient.com) is global CEO of Publicis Sapient and Executive Committee member of Public Groupe. As Global Lead of Digital Business Transformation for Publicis Groupe, Nigel is responsible for driving forward the company’s vision of partnering with clients to ensure they are successful at reimagining and transforming their business for the digital age. Nigel’s roots are in business strategy and technology, where he has consistently helped clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Prior to Sapient, he was a co-founder of a startup that grew into a public company with interests in telecoms, consulting and connectivity solutions. He has also been a key advisor for many global companies.

Table of Contents

Preface: Digital Business Transformation              

SECTION 1. NOW            

Chapter 1: The Death of Business as Usual           

It’s All Change   

Truth, Knowledge, Vision             

Constant Beta   

Digital Assets and Liabilities        

Digital Business Transformation: why it’s more than just technology        

Chapter 2: The Four Forces of Connected Change             

Customer Behaviours     

Technological Change    

Business Models              

Societal Change

Chapter 3: What Is Slowing Down Established Businesses? – Blocks, Brakes and Behaviours              

Top-down decision-making         

Organizational silos        

Legacy technology          


Talent shortages             

Values and culture (and purpose)             

‘Not invented here’        

SECTION 2. NEXT             

Chapter 4: Characteristics of a Digital Business    

The Inconvenient Truth 

Decoding What Digital Companies Do Well          

Decoding how they do it              

Chapter 5: The Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation       50

The 2 Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation         

Goal 1: Developing The Muscle of Continuous Change (The PS How)         

Goal 2: Building The Capability To Identify and Realize Value (SPEED)       

Chapter 6: Strategy        

Swarm Intelligence         

The Role of Strategy       

Anchor Strategy on Your Customer, Not Your Competition            

Determine ‘Where To Play’ By Looking At Your Market Differently (The D-3 Model)           

‘How to Win’ – View Your Transformation as a Portfolio of Moves             

Build ‘Your’ Capabilities: The Partner Ecosystem

Bringing Products To Market: The Elusive Product-Market Fit      

Chapter 7: Product – Operating in Constant Beta              

The Evolution From Brand To Product     

The Relentless Hunt For Value   

The Inconvenient Truths of Product         

The Forces of Change in Product              

Agile, Lean, and DevOps

Banking Case Study: Transforming Product          

Chapter 8: Experience    

Everything in your business contributes to your customer experience      

What is Experience, anyway?     

Orienting to the Customer          

Brand is the experience and experience is the brand        

Data and Computation  

What makes a great experience? LEAD (Light, Ethical, Accessible, Dataful)             

Chapter 9: Engineering  

Technology as a Cost Center to Technology as a Value-driver        

Spaghetti Tech: The Layers of Enterprise IT          

Moore’s Law     

Legacy technology          

The Impact of Product and Rise of Engineering    

Technology & Engineering           

Architecture: Cloud        


Ways of Working: Agile, Lean, DevOps    



It’s All About the Talent

Chapter 10: Data            

Data As An Asset             

Getting Started With Data           

Utility: How do you get useful data on the right audience?            

Data Architecture: Is the data in a format and structure that’s accessible?             

Data Science and Artificial Intelligence   

Designing for Data: How do you design your products, services and experiences to collect data?    

Ethics: How does becoming data-led impact your ethical responsibility?  

Chapter 11. Leading A Gryphon Organization      

Learning To Think Differently      

Characteristics of a Gryphon organization            

Customer Obsession      


A Willingness To Disrupt Yourself             

Winning by Failing          

SECTION 3. HOW             

Chapter 12: Components of Successful Digital Business Transformations 

1. Always Remember What The Ultimate Goals Of Digital Business transformations (The DBT BHAGs) 

2. Align The Team Around A Shared Vision           

3. Get C-Level Buy In      

4. Anchor in Outcomes  

5. Seize Your Quick Wins & Communicate             

6. Move Fast     

7. Be thoughtful about your Governance choices              

8. Choose Partners who will co-create and are a fit for your team              

9. Keep your teams small and cross-functional    

10. Consider New Approaches To Funding That Match The Way Projects Work    

Chapter 13: What Transformation Journeys Actually Look Like    

They Are Never A Straight Line  

They Require Treating Digital As More Than A Channel   

They Are Almost Always Driven By Uncertainty   

Without A Clear Vision, Functions Get Disconnected Fast              

The Many Paths to Transformation          

Chapter 14: The Beginning          

Why there is no ‘End’    

Where do we go from here?       

What’s in your digital moat?       

What are you building?  

Everyday superheros      



Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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