Digital Design Basics (with CD-ROM)

by Arntson, Amy E.

• ISBN13: 9780155059580
• ISBN10: 0155059580
• Edition: 1st
• Format: Paperback
• Copyright: 2005-07-08
• Publisher: Cengage Learning

Summary

Learn to build and integrate strong design technique with computer tools with DIGITAL DESIGNS BASICS with accompanying CD-ROM! This art text integrates the instruction of digital imaging skills with design principles and art/design history, offering a unique combination of concept, theory, technique, and design instruction. Exercises such as Warming Up and In the Studio give you the opportunity to practice the concepts you learn. Use the accompanying CD-ROM to review material and apply what you have learned through step-by-step, illustrated How To Basics for software, Artist Portfolios, free scans of objects, clip art, and digital photographic imagery intended for the chapter assignments, as well as access to trial software and Freeware.

Table of Contents

Preface	xv
Acknowledgments	xviii
About the Author	xix
A New History for a New Medium	2	(20)
Terminology	2	(2)
Conceptual Beginnings	4	(7)
Modernism and Postmodernism	4	(1)
Concept and Innovation	5	(6)
Early Innovations in Computer Graphics	11	(2)
The Moving Dot	11	(1)
Realism in Computer Graphics	11	(2)
Desktop Development	13	(1)
Hallmarks in Electronic Artwork	13	(7)
Painting and Drawing	13	(2)
Illustration and Graphic Design	15	(3)
Layered Communication	18	(2)
Chapter Summary	20	(1)
In the Studio	20	(1)
Art and Design Research	20	(1)
Moving on	21	(1)
Old Tools, New Tools	22	(24)
Terminology	22	(2)
Visual Communication Tools	24	(6)
Moveable Type	24	(3)
The Photographic Image	27	(3)
Analog and Digital Data	30	(2)
Altering Our Senses	32	(1)
Focus On Concept	32	(1)
The Digital Image	32	(3)
Analog to Digital Conversions	32	(3)
Focus On Concept	35	(1)
Visual Literacy	36	(2)
Visual Language	38	(1)
How to Basics	38	(1)
File Formats	38	(1)
Visual Perception	39	(1)
Hands on Practice	39	(3)
Scanning	39	(3)
Warming Up	42	(1)
In the Studio	42	(1)
Exploring Similarity and Variety	42	(1)
How to Basics	42	(2)
Creating Variety	42	(2)
Summary Critique	44	(1)
Gallery Profile---April Greiman	45	(1)
Moving on	45	(1)
Digital Imaging	46	(32)
Terminology	46	(2)
Drawing and Painting	48	(1)
Object-Oriented and Bitmapped Graphics	48	(1)
Vector Graphics	49	(1)
Vector Image Creation	50	(1)
Focus On Concept	50	(1)
How To Basics	50	(3)
Beginning Vectors	50	(3)
Hands On Practice	53	(3)
Visual Language	56	(2)
Warming Up	58	(1)
In the Studio	58	(4)
Stable	58	(1)
Reversible	58	(4)
Ambiguous	62	(1)
Raster Graphics	62	(1)
Gallery Profile---Rene Magritte	63	(2)
Size and Resolution	64	(1)
Raster Image Development	64	(1)
How to Basics	65	(3)
Resizing Exercise	65	(1)
Image Correction	65	(3)
Warming Up	68	(1)
Image Creation	68	(1)
Hands on Practice	68	(4)
Warming Up	72	(1)
In the Studio	72	(1)
Visual Perception	73	(3)
Gallery Profile---Diane Fenster	76	(1)
Summary Critique	77	(1)
Moving On	77	(1)
Mastering Color	78	(24)
Terminology	78	(1)
Understanding Color	79	(2)
The Physics of Color	80	(1)
Eye and Brain	80	(1)
Color Theory	81	(2)
Properties of Color	81	(1)
Color Schemes	82	(1)
The Psychology of Color	83	(1)
Focus On Concept	83	(1)
The Relativity of Color	83	(1)
Gallery Profile---Josef Albers	84	(1)
Electronic Color	85	(2)
Color Models	85	(1)
More about Modes and Models	86	(1)
Visual Perception	87	(1)
Accessing Color Options	88	(1)
Output	88	(1)
Gallery Profile---Leslie Bellavance	89	(1)
Color Manipulations	90	(1)
Creating with Color	91	(1)
How to Basics	92	(1)
Illustrator	92	(1)
Hands on Practice	93	(2)
Illustrator	93	(2)
How to Basics	95	(4)
Photoshop	95	(4)
Hands on Practice	99	(1)
Photoshop	99	(1)
Warming Up	100	(1)
In The Studio	100	(1)
Summary Critique	101	(1)
Moving on	101	(1)
Intermediate Raster Graphics	102	(30)
Terminology	102	(2)
The Photographic Image	104	(1)
Applying Design Principles	105	(1)
Gallery Profile---Man Ray	106	(2)
Creative Imaging in Photoshop	108	(1)
How to Basics	109	(4)
More How to Basics	113	(2)
Hands on Practice	115	(1)
Concept Development	115	(1)
Warming Up	116	(1)
Visual Perception	117	(1)
In the Studio	118	(1)
Summary Critique	118	(1)
Focus On Concept	118	(1)
Moving on	118	(1)
Creative Imaging in Painter	118	(2)
How to Basics	120	(7)
Hands on Practice	127	(1)
Warming Up	127	(1)
In the Studio	127	(1)
Summary Critique	128	(1)
Gallery Profile---Joan Truckenbrod	129	(1)
Moving on	129	(3)
Intermediate Vector Graphics	132	(20)
Terminology	132	(1)
Applying the Vector Image	133	(3)
Applying Design Principles	136	(1)
Creative Imaging in Illustrator	136	(2)
How to Basics	138	(4)
Visual Perception	142	(1)
Hands on Practice	142	(1)
More How to Basics	142	(1)
More How to Basics	143	(3)
Hands on Practice	146	(1)
Gallery Profile---David McLimans	147	(1)
How to Basics	148	(1)
Hands on Practice	149	(1)
Gestalt Principles	149	(1)
Focus On Concept	149	(1)
Warming Up	149	(1)
In the Studio	150	(1)
Summary Critique	151	(1)
Moving on	151	(1)
Web Design	152	(18)
Terminology	152	(1)
An Introduction	153	(1)
Gallery Profile---Jessica Helfand	154	(1)
Origins	154	(1)
New Media	155	(1)
Focus On Concept	156	(1)
How Does the Web Work?	156	(9)
Methodology	157	(1)
Design and Production	158	(3)
What Are the Rules?	161	(4)
Visual Perception	165	(1)
Web Components	165	(3)
Pages and Sites	165	(1)
Interactivity	165	(1)
Tables and Frames	166	(1)
Animation and Sound	166	(2)
Video	168	(1)
Web Publishing	168	(1)
Hands on Practice	168	(1)
Warming Up	169	(1)
In the Studio	169	(1)
Moving On	169	(1)
Multimedia Design	170	(19)
Terminology	170	(1)
Interactivity	171	(3)
How Does Multimedia Work?	174	(2)
Methodology	175	(1)
Design and Production	176	(1)
Visual Perception	176	(1)
Authoring Software	176	(1)
Animation	176	(1)
Focus On Concept	177	(1)
How to Basics	178	(1)
Animation Packages	179	(1)
How to Basics	179	(5)
Creating a Basic Flash Animation	180	(4)
Hands on Practice	184	(1)
Warming Up	184	(1)
Advertising and Entertainment	184	(1)
Video Editing	184	(2)
In the Studio	186	(1)
A Public Service Announcement	186	(1)
A Personal Narrative	186	(1)
Gallery Profile---Nam June Paik	186	(2)
Summary Critique	188	(1)
Moving on	188	(1)
Glossary	189	(8)
Selected Bibliography	197	(4)
Picture Credits	201	(4)
Index	205