Digital Design A Critical Introduction

by Bruton, Dean; Radford, Antony

• ISBN13: 9781847888280
• ISBN10: 1847888283
• Format: Paperback
• Copyright: 2012-12-01
• Publisher: Berg Pub Ltd

Summary

Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems. Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer. Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense.

Author Biography

Dean Bruton is an artist leading the Digital Arts Program at the School of Arts and Social Sciences, Southern Cross University, Australia. He is author of Recollections: The Contemporary Art Society of South Australia 1943-86. Antony Radford is an urban designer and Emeritus Professor of Architecture at the University of Adelaide, Australia. He is co-author of CADD Made Easy, Knowledge-Based Design Systems, Understanding Sustainable Architecture, and Design by Optimization in Architecture, Building and Construction.