Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design.

John Dimarco, PhD, is Assistant Professor at St. John's University, as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.

Preface	p. xi
Acknowledgments	p. xiii
Theory and Principles	p. 1
Communication Goals	p. 3
Chapter Objectives	p. 3
What Is Graphic Communication?	p. 4
Information	p. 9
What Is Information?	p. 9
Principles and Goals: Design for Information	p. 10
Persuasion	p. 14
What Is Persuasion?	p. 14
Principles and Goals: Design for Persuasion	p. 17
Education	p. 18
What Is Education?	p. 18
Principles and Goals: Design for Education	p. 19
Entertainment	p. 21
What Is Entertainment?	p. 21
Principles and Goals: Design for Entertainment	p. 21
References	p. 24
Notes	p. 25
Design: Definition and Devices	p. 27
Chapter Objectives	p. 27
Design as a Problem-Solving Tool	p. 28
What Is Design?	p. 28
Design Devices	p. 44
Space, Format, and Structure	p. 44
References	p. 56
Design: Elements and Principles	p. 59
Chapter Objectives	p. 59
The Visual Pieces	p. 60
Line	p. 60
Shape	p. 61
Texture	p. 62
Value	p. 62
Color	p. 63
Type and Typography	p. 73
Design Principles	p. 83
Evaluating and Critiquing Your Work	p. 93
References	p. 94
Conceptualization and Planning	p. 97
Chapter Objectives	p. 97
Inspiration	p. 98
Seven-Step Design Process	p. 98
Identify	p. 99
Research	p. 101
Conceptualize	p. 104
Create	p. 107
Revise	p. 108
Evaluate	p. 108
Digital Design Project Types	p. 108
Possibilities	p. 108
Annual Reports and Business Reports	p. 110
Announcements, Invitations, and Postcards	p. 110
Advertising	p. 111
Books	p. 112
Brochures and Collateral	p. 114
Calendars	p. 115
Catalogs	p. 115
Direct Mail and Direct Response	p. 116
Environmental Graphics	p. 116
Internet Design	p. 118
Letterhead and Stationery (Corporate Identity)	p. 119
Logos	p. 121
Newsletters	p. 122
Packaging	p. 123
POP, Signs, and Billboards	p. 124
Posters	p. 124
Publication Design	p. 127
References	p. 129
Techniques	p. 131
Raster Graphics	p. 133
Chapter Objectives	p. 133
Digital Imaging and Raster Graphics	p. 134
Raster Graphics for Print and Web	p. 135
Raster Graphics Techniques	p. 136
Document Setup	p. 137
Layers and Compositing	p. 140
Selections	p. 144
Masks	p. 158
Color	p. 161
Shape Basics	p. 167
Retouching Basics	p. 169
Type in Digital Imaging Applications	p. 177
Bitmap Filters	p. 180
Layer Effects	p. 181
Final Output for Print	p. 184
Final Output for Web	p. 188
Design Assignment	p. 190
Online Movie Lessons	p. 191
Bibliography	p. 191
Vector Graphics	p. 193
Chapter Objectives	p. 193
Digital Illustration and Vector Graphics	p. 194
Vector Graphics for Print and Web	p. 194
Vector Graphics Techniques	p. 196
Document Setup	p. 197
Layers and Templates	p. 198
Color	p. 201
Shapes and Paths	p. 208
Typography	p. 221
Final Output for Print	p. 226
Final Output for Web	p. 226
Design Assignment	p. 226
Online Movie Lessons	p. 227
Bibliography	p. 227
Digital Page Layout for Print	p. 229
Chapter Objectives	p. 229
Page Layout Techniques	p. 232
Document Setup	p. 232
Using Color	p. 240
Text and Typography	p. 245
Working with Images	p. 257
Design Assignment	p. 263
Online Movie Lessons	p. 265
Bibliography	p. 265
Web Site Design and Development	p. 267
Chapter Objectives	p. 267
Creating a Web Site	p. 269
The Design and Development Process	p. 270
Web Design and Development Techniques	p. 276
Web Design and Graphics Techniques	p. 276
Web Development Techniques	p. 296
Behaviors	p. 312
Uploading Files to the Internet	p. 319
Design Assignment	p. 322
Online Movie Lessons	p. 322
Bibliography	p. 322
Figure Credits	p. 323
Index	p. 327
Table of Contents provided by Ingram. All Rights Reserved.

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