Top
| Preface | |
| Acknowledgments | |
| Theory and Principles | |
| Communication Goals | |
| Chapter Objectives | |
| What Is Graphic Communication? | |
| Information | |
| What Is Information? | |
| Principles and Goals: Design for Information | |
| Persuasion | |
| What Is Persuasion? | |
| Principles and Goals: Design for Persuasion | |
| Education | |
| What Is Education? | |
| Principles and Goals: Design for Education | |
| Entertainment | |
| What Is Entertainment? | |
| Principles and Goals: Design for Entertainment | |
| References | |
| Notes | |
| Design: Definition and Devices | |
| Chapter Objectives | |
| Design as a Problem-Solving Tool | |
| What Is Design? | |
| Design Devices | |
| Space, Format, and Structure | |
| References | |
| Design: Elements and Principles | |
| Chapter Objectives | |
| The Visual Pieces | |
| Line | |
| Shape | |
| Texture | |
| Value | |
| Color | |
| Type and Typography | |
| Design Principles | |
| Evaluating and Critiquing Your Work | |
| References | |
| Conceptualization and Planning | |
| Chapter Objectives | |
| Inspiration | |
| Seven-Step Design Process | |
| Identify | |
| Research | |
| Target | |
| Conceptualize | |
| Create | |
| Revise | |
| Evaluate | |
| Digital Design Project Types | |
| Possibilities | |
| Annual Reports and Business Reports | |
| Announcements, Invitations, and Postcards | |
| Advertising | |
| Books | |
| Brochures and Collateral | |
| Calendars | |
| Catalogs | |
| Direct Mail and Direct Response | |
| Environmental Graphics | |
| Internet Design | |
| Letterhead and Stationery (Corporate Identity) | |
| Logos | |
| Newsletters | |
| Packaging | |
| POP, Signs, and Billboards | |
| Posters | |
| Publication Design | |
| References | |
| Techniques | |
| Raster Graphics | |
| Chapter Objectives | |
| Digital Imaging and Raster Graphics | |
| Raster Graphics for Print and Web | |
| Raster Graphics Techniques | |
| Document Setup | |
| Layers and Compositing | |
| Selections | |
| Masks | |
| Color | |
| Shape Basics | |
| Retouching Basics | |
| Type in Digital Imaging Applications | |
| Bitmap Filters | |
| Layer Effects | |
| Final Output for Print | |
| Final Output for Web | |
| Design Assignment | |
| Online Movie Lessons | |
| Bibliography | |
| Vector Graphics | |
| Chapter Objectives | |
| Digital Illustration and Vector Graphics | |
| Vector Graphics for Print and Web | |
| Vector Graphics Techniques | |
| Document Setup | |
| Layers and Templates | |
| Color | |
| Shapes and Paths | |
| Typography | |
| Final Output for Print | |
| Final Output for Web | |
| Design Assignment | |
| Online Movie Lessons | |
| Bibliography | |
| Digital Page Layout for Print | |
| Chapter Objectives | |
| Page Layout Techniques | |
| Document Setup | |
| Using Color | |
| Text and Typography | |
| Working with Images | |
| Design Assignment | |
| Online Movie Lessons | |
| Bibliography | |
| Web Site Design and Development | |
| Chapter Objectives | |
| Creating a Web Site | |
| The Design and Development Process | |
| Web Design and Development Techniques | |
| Web Design and Graphics Techniques | |
| Web Development Techniques | |
| Behaviors | |
| Uploading Files to the Internet | |
| Design Assignment | |
| Online Movie Lessons | |
| Bibliography | |
| Figure Credits | |
| Index | |
| Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign | |
| Table of Contents provided by Publisher. All Rights Reserved. |
