Digital Exhaust What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2014-11-21
  • Publisher: Pearson FT Press
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Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains:

  • What Big Data really is, and what's new and different about it
  • How Big Data works, and what you need to know about Big Data technologies
  • Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions
  • How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends
  • How governments and individual citizens can also benefit from Big Data
  • How to overcome obstacles to success with Big Data – including poor data that can magnify human error
  • A realistic assessment of Big Data threats to employment and personal privacy, now and in the future

Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse.


By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data – and what to do about it, too.

Author Biography

DALE NEEF (Mystic, CT) is the founder of DNA Consulting, LLC and DNA Maritime LLC, where he advises companies on 'Big Data' management issues and electronic monitoring and reporting technologies. A veteran of knowledge management, business intelligence, and large-scale technology implementation projects with over forty companies worldwide, he has been a technical consultant for the Asian Development Bank, worked for both IBM and Computer Sciences Corporation, and was a fellow at Ernst and Young's Center for Business Innovation. His books include The Supply Chain Imperative: How to Ensure Ethical Behavior in Your Global Suppliers; Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management; and E-Procurement: From Strategy to Implementation (Financial Times/Prentice Hall, 2001). He earned his doctorate from Cambridge University and was a research fellow at Harvard.

Table of Contents

1. Big Data and the Digital Economy

2. The Evolution of Big Data Technologies in a Nutshell

3. Why So Big? Understanding the Sources and Changing Nature of Data and

4. The Industrial Internet. Big Data Changing the Way We Make and Move Things

5. Big Data and the Consumer Internet

6. Big Data and the Internet of Things (IoT)

7. Big Data, Big Government, and Big Security

8. Measuring and Valuing the Big Data economy

9. The Challenge of Big Data for Business

10. The Dark Side of Big Data. The End of Privacy?

11. The Globalized Nature of Data and Trans-border Implications of Data Exchange

12. The Way Forward. Principles and Proposals on Privacy Rules and Tools

13. Predictions and Conclusion



The complete, plain-English Big Data primer for everyone: business leaders, managers, policy-makers, investors, and citizens.

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