Digital Signage Broadcasting:... | Buy

Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage. * Complete with full-color illustrations and real-world examples * Covers technology, operations, content, and more * Global insights and perspective for worldwide implementation

Lars-Ingemar Lundstrom has been pioneering satellite, cable, and digital TV distribution systems in the Scandinavian countries since the early 1980s

Acknowledgments	p. x
Preface	p. xi
An Overview of Digital Signage	p. 1
Imagine the World in 20 Years	p. 1
The Dawn of a New Medium?	p. 3
Digital Signage: A Brief Description	p. 3
How Is Digital Signage Different from Television?	p. 5
How Is Digital Signage Different from a Web Site?	p. 7
Retail Applications for Digital Signage	p. 10
Accessibility of Internet Content	p. 11
Greater Control and Flexibility of Content	p. 12
Current Home Applications of Digital Signage-like Devices	p. 13
Display Systems	p. 15
Cathode-Ray Tubes	p. 16
Flat-Panel Displays	p. 18
Liquid Crystal Display Panels	p. 18
Thin Film Transistor LCDs	p. 18
Plasma Screens	p. 21
Organic Light-Emitting Diodes Displays	p. 22
Shelf-Oriented Digital Signage Systems	p. 24
Projectors	p. 25
LCD Projectors	p. 25
Digital Light-Processing Projectors	p. 25
Short-Range Projection Systems	p. 27
Outdoor Display Systems	p. 28
LED Outdoor Display Systems	p. 28
Daylight-Use LCD Display Systems	p. 31
Transreflective and Reflective LCDs	p. 32
Screen Orientation and Aspect Ratios	p. 34
Display Device Resolution	p. 36
Computer Display Devices	p. 37
High-Definition Television	p. 37
Other Display Aspects	p. 40
Display System Interfaces	p. 42
Other Kinds of Display Devices	p. 44
Electronic Paper	p. 47
Making the Best Use of Displays	p. 49
Screens with Regions	p. 51
Dynamic Regions	p. 53
Still Regions	p. 54
Animated Regions	p. 55
Video Regions	p. 55
Aspect Ratios	p. 57
Screens with Layers	p. 58
Transparent Layers	p. 59
Screens with Tickers	p. 59
Audio	p. 60
Combination of Picture Elements Using Playlists	p. 61
Optimization of Dynamic Digital Signs	p. 63
Digital Dynamic Signs and Posters	p. 63
Virtual TV Channels	p. 64
Real-Time Video and Live IPTV	p. 67
Near-Real-Time Applications	p. 68
Store Windows	p. 70
Interactive Digital Signage	p. 71
Customer Terminals	p. 71
Motion Detectors	p. 72
The Media Player and Feeding the Screens	p. 77
Personal Computers as Media Players	p. 77
PowerPoint	p. 78
Digital Signage File Distribution	p. 82
PC-Based Media Players and Playlists	p. 84
Decoding Live Stream Video	p. 87
Dedicated Digital Signage Media Player Software	p. 87
Decoding Picture and Video Files	p. 88
Reading and Executing Playlists	p. 88
Choosing a Digital Signage System	p. 90
PC-Based Digital Signage Systems	p. 91
Dedicated Digital Signage Hardware	p. 93
Operating System Considerations	p. 94
Windows	p. 95
Linux	p. 96
Mac OS X	p. 97
Local Content Storage	p. 97
Output Interfaces	p. 98
Analog Interfaces	p. 98
Analog Audio Interfaces	p. 101
Digital Interfaces	p. 102
Digital Audio Interfaces	p. 104
RF Interfaces: Using the Aerial Input of TV Sets	p. 105
Input Interfaces	p. 106
The Interactive Media Player	p. 107
Single-Channel versus Multichannel Media Players	p. 108
Feeding Multiple Screens from One Media Player	p. 109
Splitting the VGA Output Signal	p. 109
Feeding One Message to Distant Screens	p. 110
The Screen-Integrated Media Player	p. 112
Content Distribution	p. 115
Manual Content Distribution	p. 115
Digital Photo Frames with Built-In Flash Memory Readers	p. 119
Internet-Based Distribution	p. 120
Manual Downloading and Updating	p. 120
Automatic Downloading and Updating	p. 122
The ADSL Broadband Installation	p. 124
Hubs and Switches	p. 128
How Communications Across the Internet Really Work	p. 128
IP Unicasting	p. 129
Unicast Streaming	p. 130
The Edge Server	p. 133
Individual Media Player Updating	p. 133
Identities and Grouping	p. 134
Media Player Traffic	p. 135
The Edge Server	p. 136
Retrieving Content from the Edge Server	p. 138
Edge Server Applications	p. 143
Interactive Customer Terminals	p. 143
Complex Environments	p. 144
Streaming IPTV	p. 146
Similar Home Applications	p. 150
Digital Signage Broadcasting	p. 153
Unicasting	p. 153
Peer-to-Peer Networks	p. 155
Terrestrial Broadband Multicasting	p. 156
Private Network Multicasting	p. 158
Internet Group Management Protocol Join Request	p. 159
Satellite Multicasting	p. 159
Satellite Distribution	p. 159
Elevation and Azimuth Angles	p. 166
Satellite Frequency Band Capacity	p. 171
Satellite Signal Reception	p. 172
Digital Video Broadcasting	p. 172
Internet Protocol via Satellite	p. 175
Digital Signage and Broadcasting Together	p. 183
Receiving Satellite IP Signals	p. 184
Wireless LANs	p. 188
Other Ways to Use Satellite Transponders	p. 191
Improvements Using DVB-S2	p. 192
Content and Content Management	p. 193
The Content Management Server	p. 194
Content as Files	p. 195
Image Formats	p. 196
Video Formats	p. 196
Animation Formats	p. 199
Audio Formats	p. 199
Storing the Content	p. 199
Knowing What Content Is Where	p. 200
Content Management in Practice	p. 201
Creating the Playlists	p. 201
Controlling the Media Players	p. 203
Content Management for Edge Servers and Satellite Multicasting Systems	p. 210
Controlling the System	p. 214
Streaming Real-Time and Live Content	p. 217
The VLC Player as a Streamer	p. 217
Live Streaming in Full-Scale Broadband Networks	p. 218
Streaming in Local Area Networks	p. 220
Streaming with Satellite and Multicast LANs	p. 220
Live Streaming Systems	p. 222
Content Gathering and Customer Billing	p. 225
Gathering the Content	p. 226
Manually Uploading Content	p. 227
Automated Fetching of Files	p. 227
Handling Various File Formats	p. 228
TV Commercials in Virtual TV Channels	p. 229
Image Files	p. 233
Small Data Files for Continuous Update	p. 233
Combined Media Files	p. 234
Content Creation	p. 234
Authoring	p. 234
The Rendering Server	p. 235
Single File Format	p. 237
Multiple File Formats	p. 240
Splitting a File into Several Files	p. 240
Higher-Level Content Management Systems	p. 242
Outlets for Digital Signage	p. 243
Customer Relations Management Systems	p. 243
Operational Aspects	p. 249
Content Distribution	p. 249
Physical Media	p. 249
Broadband Networking	p. 251
Satellite Multicasting	p. 253
GPRS and UMTS Content Delivery	p. 259
Hybrid Unicast and Multicast Distribution Systems	p. 260
Which Delivery Method Is Best?	p. 260
The Return Path	p. 262
Content Storage	p. 265
Cleanup Procedures	p. 265
Replacing Hardware	p. 265
Updating Software	p. 267
Preserving Display Devices	p. 268
Creating Digital Signage Environments	p. 269
Retail Chains	p. 269
Grocery Stores	p. 271
Shelf-Based Digital Signage	p. 272
Cinema Applications	p. 273
Banks and Post Offices	p. 276
Kiosks	p. 276
Customer Terminals	p. 278
Outdoor Digital Signage Environments	p. 281
Outdoor Screens in Three Dimensions	p. 284
Sports Arenas	p. 286
The Future of Digital Signage Systems	p. 287
Four Development Phases of Digital Signage	p. 288
Manual Duplication and Distribution	p. 288
Terrestrial Broadband Unicasting	p. 288
Network Multicasting	p. 288
In-Home Digital Signage	p. 288
Distribution Media Options	p. 289
Terrestrial Multicasting Using Landlines	p. 290
Terrestrial Transmitters	p. 291
IP Broadcasting	p. 291
Consumer Applications	p. 292
Background TV and Information Display System	p. 292
Customizing Content	p. 292
Digital Art and Information	p. 294
The Digital Newspaper	p. 294
Wallpaper Television	p. 295
The Need for Standardization	p. 297
Important Standardization Issues	p. 297
The Digital Signage Content Provider of Tomorrow	p. 299
Content Customization	p. 301
File and Information Transfer	p. 301
Three-Dimensional Objects and Holographic Data	p. 301
Traffic Capacity Calculations	p. 303
Calculating the Minimum Bitrate	p. 303
Unicast versus Multicast System Server Load	p. 304
Unicasting Calculations	p. 304
Multicast Calculations	p. 307
Unicast and Multicast Break-even Formulas	p. 310
More about IP Addressing	p. 313
The MAC Address	p. 315
The OSI Model Used to Describe IP Traffic	p. 315
Glossary	p. 317
Index	p. 323
Table of Contents provided by Ingram. All Rights Reserved.

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