Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

by Schaeffler; Jimmy

• ISBN13: 9780240810416
• ISBN10: 0240810414
• eBook ISBN(s): 9781136031533
• Format: Nonspecific Binding
• Copyright: 2008-04-07
• Publisher: Routledge

Summary

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms, explanation of hardware (e.g., displays, servers, and PCs), explanation of software (e.g., dynamic on-screen content and software management programs),and technologies (e.g., systems integrations and network infrastructures). * Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion * Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry * Covers business aspects and market conditions

Table of Contents

The Big Picture: An Overview of Digital Signage	p. 1
What Is Digital Signage?	p. 1
The Scope of Digital Signage	p. 8
Core Opportunities and Challenges	p. 12
Purposes of Digital Signage	p. 14
Screens or Displays	p. 17
Hardware Infrastructure	p. 21
Content	p. 22
Distribution	p. 23
Trends Propelling Digital Signage	p. 24
Digital Signage Stakeholders	p. 25
Costs	p. 30
Consumer Receptivity	p. 31
The Future of Digital Signage	p. 33
What Is Digital Signage?	p. 39
History	p. 40
Forms	p. 43
Technology	p. 55
Software	p. 58
Hardware	p. 60
Installation	p. 60
Maintenance	p. 61
Key Players	p. 61
Trends	p. 64
Challenges	p. 66
Opportunities	p. 69
What's Driving Digital Signage?	p. 71
Ten Key Reasons Drive the Success of Digital Signage	p. 72
Usage Is Driven by Where Digital Signage Is Used	p. 83
Users: Who Uses Digital Signage Is Driving Its Success	p. 95
Opportunities	p. 97
Challenges	p. 97
The Future Is Driving Digital Signage	p. 99
When and Where to Use Digital Signage?	p. 101
Use	p. 102
Display	p. 103
Control	p. 109
Content	p. 113
Understanding the Audience	p. 114
Content Placement	p. 125
Types of Content	p. 128
Consumer Dwell Time	p. 133
Future Content	p. 134
Who's Right for Digital Signage?	p. 137
The Basic Criteria	p. 137
More Ingredients	p. 138
Organizational Types	p. 139
Choosing a Digital Signage Configuration	p. 157
Implementing a Turn-Key Solution	p. 158
Building a System Piecemeal	p. 162
Reliability	p. 163
Factors for Success	p. 164
Business Models and Benefits	p. 167
Return on Objectives	p. 169
Return on Investment	p. 169
Business Models	p. 170
Pilot Programs	p. 181
International Digital Signage	p. 185
Asia	p. 187
Europe	p. 194
Elsewhere	p. 202
Where and How to Start Considering Digital Signage?	p. 205
Where to Start?	p. 206
When to Start	p. 216
The Future of Digital Signage	p. 221
The Impact of Digital Signage	p. 226
Directory of North American Digital Signage	p. 241
Glossary	p. 249
Index	p. 263
Table of Contents provided by Blackwell. All Rights Reserved.