About This Book

Direct, Digital & Data-Driven Marketing, 5th Edition

This comprehensive textbook, written by Lisa Spiller, is a go-to resource for students and educators in the field of marketing. It offers an insightful and in-depth look at contemporary marketing concepts, tactics, and techniques, as well as the dynamic innovations that continue to shape this multi-faceted field.

Who Uses It?

Primarily, this book is used by students and instructors in marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the principles of direct, digital, and data-driven marketing, including professionals looking to refresh their knowledge or expand their understanding of modern marketing strategies.

History and Editions

The 5th edition of Direct, Digital & Data-Driven Marketing has been updated to address the latest trends and innovations in digital marketing. This edition includes detailed discussions on the growth of various digital formats as the newest interactive channels for conducting modern marketing. It also recognizes the traditional principles of direct marketing that remain relevant today. The book provides an engaging journey that leaves any marketing student with a thorough knowledge of how businesses manage regular communication with their customer base and target demographic.

Author and Other Works

Lisa Spiller is the author of Direct, Digital & Data-Driven Marketing. She is known for her insightful and in-depth approach to contemporary marketing concepts, ensuring that the text remains current and relevant. While specific other works by Lisa Spiller are not mentioned in the provided sources, her expertise in marketing is evident through her comprehensive coverage of the subject.

Key Features

Comprehensive Coverage: The book covers core concepts in direct, digital, and data-driven marketing, including detailed explanations and examples.
Dynamic Innovations: It recognizes the growth of various digital formats as the newest interactive channels for conducting modern marketing.
Traditional Principles: The text does not overlook the traditional principles of direct marketing still relevant today.
Learning Features: The book includes plenty of learning features such as PowerPoint slides, MCQs, and essay questions to enhance student understanding.

Detailed Information

ISBNs and Formats

Hardcover: ISBN-10: 1529708176
eTextbook: ISBN-10: 1529708176 (eBook format)
eTextbook: ISBN-10: 152971232X (eBook format)
Other Editions and Formats:
4th Edition: Available through SAGE Publications Ltd
Related ISBNs:
9781529708169
9781529712315
9781529712322

Publication Details

Publisher: SAGE Publications Ltd
Publication Date: 2020
Number of Pages: Not specified
Language: English
Item Weight: Not specified
Dimensions: 9.6" x 1.8" x ...

Other Editions and Formats

The 5th edition is the latest in a series of editions that have been updated to reflect the evolving landscape of marketing. For more information on specific editions or formats, please refer to the publisher's website or contact them directly.

Supplements

PowerPoint Slides
MCQs
Essay Questions

These supplements are designed to enhance student learning and understanding of the material covered in the book. They provide additional resources for instructors to use in their teaching and for students to practice their knowledge.