Direct, Digital & Data-driven Marketing

by Spiller, Lisa

• ISBN13: 9781529708172
• ISBN10: 1529708176
• eBook ISBN(s): 9781529712322
• Edition: 5th
• Format: Paperback
• Copyright: 2020-02-06
• Publisher: Sage Pubns Ltd
• More Book Details

About This Book

Direct, Digital & Data-Driven Marketing, 5th Edition

This comprehensive textbook, written by Lisa Spiller, is a go-to resource for students and educators in the field of marketing. It offers an insightful and in-depth look at contemporary marketing concepts, tactics, and techniques, as well as the dynamic innovations that continue to shape this multi-faceted field.

Who Uses It?

Primarily, this book is used by students and instructors in marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the principles of direct, digital, and data-driven marketing, including professionals looking to refresh their knowledge or expand their understanding of modern marketing strategies.

History and Editions

The 5th edition of Direct, Digital & Data-Driven Marketing has been updated to address the latest trends and innovations in digital marketing. This edition includes detailed discussions on the growth of various digital formats as the newest interactive channels for conducting modern marketing. It also recognizes the traditional principles of direct marketing that remain relevant today. The book provides an engaging journey that leaves any marketing student with a thorough knowledge of how businesses manage regular communication with their customer base and target demographic.

Author and Other Works

Lisa Spiller is the author of Direct, Digital & Data-Driven Marketing. She is known for her insightful and in-depth approach to contemporary marketing concepts, ensuring that the text remains current and relevant. While specific other works by Lisa Spiller are not mentioned in the provided sources, her expertise in marketing is evident through her comprehensive coverage of the subject.

Key Features

• Comprehensive Coverage: The book covers core concepts in direct, digital, and data-driven marketing, including detailed explanations and examples.
• Dynamic Innovations: It recognizes the growth of various digital formats as the newest interactive channels for conducting modern marketing.
• Traditional Principles: The text does not overlook the traditional principles of direct marketing still relevant today.
• Learning Features: The book includes plenty of learning features such as PowerPoint slides, MCQs, and essay questions to enhance student understanding.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-10: 1529708176
• eTextbook: ISBN-10: 1529708176 (eBook format)
• eTextbook: ISBN-10: 152971232X (eBook format)
• Other Editions and Formats:
• 4th Edition: Available through SAGE Publications Ltd
• Related ISBNs:
• 9781529708169
• 9781529712315
• 9781529712322

Publication Details

• Publisher: SAGE Publications Ltd
• Publication Date: 2020
• Number of Pages: Not specified
• Language: English
• Item Weight: Not specified
• Dimensions: 9.6" x 1.8" x ...

Other Editions and Formats

The 5th edition is the latest in a series of editions that have been updated to reflect the evolving landscape of marketing. For more information on specific editions or formats, please refer to the publisher's website or contact them directly.

Supplements

• PowerPoint Slides
• MCQs
• Essay Questions

These supplements are designed to enhance student learning and understanding of the material covered in the book. They provide additional resources for instructors to use in their teaching and for students to practice their knowledge.