The Direct Mail Revolution

by Bly, Robert W.

• ISBN13: 9781599186306
• ISBN10: 1599186306
• eBook ISBN(s): 9781613083895
• Format: Paperback
• Copyright: 2019-03-19
• Publisher: PUBLISHERS GROUP WEST
• More Book Details

About This Book

The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

ISBN: 9781599186306

About the Book

In a world where digital marketing dominates, "The Direct Mail Revolution" by Robert W. Bly is a refreshing reminder of the power and profitability of traditional direct mail marketing. This book is designed to help businesses and marketers generate leads, orders, and sales by leveraging the effectiveness of snail mail in a digital age.

Who Uses It?

Primarily, this book is used by marketing professionals, business owners, and entrepreneurs looking to integrate direct mail into their marketing strategies. It's also a valuable resource for anyone interested in understanding how to create profitable direct mail campaigns, including those in the fields of advertising, sales, and customer acquisition.

History and Editions

Published in 2019 by Entrepreneur Press, "The Direct Mail Revolution" has been a go-to resource for those seeking to transform their marketing strategies. The book is a comprehensive guide that shares groundbreaking strategies for winning customers and earning profits with direct mail. It addresses how to create effective campaigns that stand out in a crowded market and provides actionable tips for maximizing ROI.

Author and Other Works

Robert W. Bly is a legendary copywriting pioneer and marketing expert. He has written numerous books on marketing and copywriting, including "The Complete Book of Running Your Own Business" and "The Copywriter's Handbook." Bly's expertise in creating compelling copy and his ability to explain complex marketing concepts in simple terms make him a trusted authority in the field.

Key Features

• High ROI Potential: The book highlights the potential for earning up to 1,300% ROI with direct mail marketing.
• Strategic Guidance: It provides detailed strategies for generating leads, orders, and sales through direct mail campaigns.
• Digital Integration: Despite being a traditional marketing method, the book shows how to integrate direct mail effectively into digital marketing strategies.
• Practical Examples: The book includes practical examples and case studies to illustrate the effectiveness of direct mail in various business contexts.

Detailed Information

ISBNs and Formats

• Hardcover/Paperback: ISBN-13: 9781599186306
• eBook: ISBN-13: 9781599186313
• eBook: ISBN-13: 9781599186320
• Audiobook: ISBN-13: 9781599186337

Publication Details

• Publisher: Entrepreneur Press
• Publication Date: March 19, 2019
• Number of Pages: 282
• Language: English

Other Editions and Formats

While there are no other print editions or formats listed specifically for this book, it is available in various digital formats through different retailers.

Related ISBNs:

9781599186313 (eBook)

9781599186320 (eBook)

9781599186337 (Audiobook)

This detailed information section provides a quick reference for all the available formats and sources for "The Direct Mail Revolution," making it easier to find and access the book in the preferred format.

Author Biography

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.