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9780230579118

The Discourse of Commercialization A Multi-perspectived Analysis

by
  • ISBN13:

    9780230579118

  • ISBN10:

    0230579116

  • Format: Hardcover
  • Copyright: 2011-01-15
  • Publisher: Palgrave Macmillan

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Summary

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a #x1C;discourse of commercialization#x1D; through which market priorities become normative in teachers#x19; professional lives.

Author Biography

Jonathan Crichton is Lecturer in Applied Linguistics and Research Fellow in the Research Centre for Languages and Cultures at the University of South Australia. His research focuses on the role of language in interactions that shape people's life chances in health, medical and educational settings. He has recently co-edited Discourses of Deficit (Palgrave Macmillan, 2010).

Table of Contents

List of Tables and Figures
Acknowledgements
Introduction
Why A Multi-Perspectived Approach to Organizational Discourse?
Framing the Discourse of Commercialization
Professional Practice as a Site of Struggle
Constructing Communities of Consumption
The Role of Macro Actors in Professional Practice
Understanding Practice and Informing Change
References
Index

Supplemental Materials

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