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9780754648185

Discourse Power Address: The Politics of Public Communication

by
  • ISBN13:

    9780754648185

  • ISBN10:

    0754648184

  • Format: Hardcover
  • Copyright: 2007-01-28
  • Publisher: Routledge

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Summary

'Discourse Power Address' identifies the existence of 'directive' address, a form of strategic communication which is employed in a number of dominant practices, including Advertising, Politics, Public Relations and Corporate representation. Stuart Price

Author Biography

Stuart Price is Senior Lecturer in Media and Cultural Production, and Research Associate, International Cultural Planning and Policy Unit, at De Montfort University, UK.

Table of Contents

Introduction: Definitions and perspectives
Theoretical background: critical theory and commercial culture
Discourse and ideology
Discourse and modernity
Advertising and corporate address
Ideology, commerce and politics
Politics and electoral address
Conclusion
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

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