Discovering New Business Opportunities

by English, John W.; Moate, Babette

• ISBN13: 9781741757408
• ISBN10: 1741757401
• Format: Paperback
• Copyright: 2009-05-01
• Publisher: Allen & Unwin

Summary

Written by an internationally acknowledged expert on setting up and running small businesses, Discovering New Business Opportunities is a hugely practical and easy-to-understand guide to finding new business ideas, and how to decide which ones are worth pursuing.

Author Biography

John English is the author of Australian Stockmarket Investor, Going Solo, and How to Organise and Operate a Small Business in Australia. Babette Moate is a policy analyst with the Tasmanian state government.

Table of Contents

This book is the boot camp for new business ideas with scores of tips to help you:
Preface	p. vii
Business opportunities
What is a business opportunity?	p. 3
Identifying a viable market
Anticipating the risks
Finding the right business model
How change creates business opportunities
The rise of the solo business
The diversity of business opportunities	p. 19
Parallel opportunities
New market opportunities
New product or service opportunities
Radical opportunities
Identifying a viable market
Potential demand	p. 41
Market size
Market growth
Market stability
Sustainability
Extensions
Market approval	p. 54
Needs and wants
Recognition
Compatibility
Complexity
Distribution
Competitive strength	p. 66
Differentiation
Value
Customer negotiating leverage
Supplier negotiating leverage
Competitors
Anticipating the risks
Boundary risks	p. 81
Regulatory risk
Technology risk
Environmental risk
Socio-economic risk
Dependence risk
Establishment risks	p. 96
Planning risk
Marketing risk
Deliverables risk
Liquidity risk
Personal risk
Finding the right business model
Skills and experience	p. 111
Marketing expertise
Technical expertise
Financial expertise
Operational expertise
Managerial expertise
Resources	p. 126
Financial resources
Physical resources
Human resources
Intellectual resources
Network resources
Dollars and sense	p. 142
Sales forecast
Profitability
Cost structure
Financial structure
Cash flow
Commercial feasibility
Evaluating a new business opportunity	p. 163
Questionnaire: Evaluating your idea
Evaluation answers
Commercial feasibility
Making your decision
Developing a start-up strategy	p. 183
Understanding your customers
Finding your niche
Creating competitive strength
Adapting to change
Writing a business plan
Appendix: Self-employment evaluation	p. 196
Bibliography	p. 213
Index	p. 215
Table of Contents provided by Ingram. All Rights Reserved.