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9780471165651

Disruption Overturning Conventions and Shaking Up the Marketplace

by
  • ISBN13:

    9780471165651

  • ISBN10:

    0471165654

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1996-10-21
  • Publisher: Wiley

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Summary

"Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." -Bill Roedy CEO, MTV International

Author Biography

JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director at Saatchi & Saatchi in Paris and CEO of Young & Rubicam in Paris.

Table of Contents

THE ROAD TO DISRUPTION.
Retrospective.
Discontinuity.
THE DISRUPTION DISCIPLINE.
Disruption.
Convention.
Vision.
DISRUPTION IN PRACTICE.
Disruption Methodology.
Disruption Sources.
DISRUPTION AND THE ROAD AHEAD.
Disruption in the Information Age.
Disruption and the Role of the Agency.
Disruption Web Site.
Acknowledgements.
Bibliography.
Advertising Campaigns.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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