rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781667808543

Disruptive Package Design

by Siems, Paul
  • ISBN13:

    9781667808543

  • ISBN10:

    1667808540

  • Format: Paperback
  • Copyright: 2022-01-05
  • Publisher: BookBaby
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $31.33 Save up to $0.03
  • Buy New
    $31.30

    PRINT ON DEMAND: 2-4 WEEKS. THIS ITEM CANNOT BE CANCELLED OR RETURNED.

Summary

Packaging is everywhere we go – in every business and household.

Consumer goods fall into the most competitive, fastest-growing, look-based market sectors on the planet. To create an emotional reaction in your consumer and trigger that 'buy now' response, your package design needs to disrupt the visual space in its category. This book outlines a common-sense approach to the matter and methods that can be executed on any budget.

Take the following into consideration:

How do I create category-busting designs on a minimum budget?

How do I find design solutions when there is no market research to reference?

How do I deliver concepts that will outperform others on the shelf?

How do I understand my clients' expectations?

Why do graphic designers need to ask questions?

Whether you're a graphic designer, a product developer, a start-up looking for that edge, you'll find value in what this book has to offer. You are going to be able to find creative direction for package design at your competitor's expense as well as project management solutions, and much more.

Author Biography

Paul Siems is a Creative Leader that helps designers learn design methods and find solutions.

Having customers in over 20 countries around the globe, he has spent many years as a graphic designer and photographer of global giants in foodservice and retail consumer goods.

Siems has been awarded for creative excellence in advertising and design in numerous categories that include campaign creative, package design, branding, and creative leadership.

If you're trying to move away from low-paying freelance projects by learning new techniques and design processes, have a more rewarding design career, land better gigs, and stand out in any category, then his publications can definitely help you.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program