Do Something Different : Proven Marketing Techniques to Transform Your Business

by Jurgen Wolff; Forward by Sir Richard Branson

• ISBN13: 9780753509937
• ISBN10: 0753509938
• Format: Trade Paper
• Copyright: 2005-06-01
• Publisher: Virgin Books

Summary

Stand out from the crowd with the book that is packed full of examplesof entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising.As a result,they made their products nd their companies stand out amongthe competition-vital in today's business environment.

Table of Contents

Series Foreword	ix
Sir Richard Branson
Preface	xi
Professor David Storey
Introduction	1	(4)
It's about what they want, not about what you want	5	(12)
Your marketing techniques must be congruent with your product or service	17	(12)
Ask and you shall receive (probably)	29	(14)
Curiosity kills the cat -- and attracts the customer	43	(12)
People are bored with the usual -- give them something different	55	(8)
Everybody loves a freebie	63	(14)
Consider the eye of the beholder	77	(14)
Time is not money -- it's more valuable than money	91	(12)
Make it newsworthy	103	(10)
It isn't over until you say it's over	113	(12)
Consider the opposite	125	(14)
Learn from the competition -- and everybody else	139	(16)
No man (or woman or business) is an island	155	(14)
Use the power of multiple strategies	169	(12)
How to Brainstorm	181	(8)
The Pros' View of Marketing	189	(16)
How to Create Your Own Marketing Plan	205	(8)
Resources For Your Journey	213	(4)
Index	217