Do You Matter? : How Great Design Will Make People Love Your Company

by Brunner, Robert; Emery, Stewart; Hall, Russ

• ISBN13: 9780137142446
• ISBN10: 0137142447
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-01-01
• Publisher: Ft Pr

Summary

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last ) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be 'design-driven' and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging 'risky' design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly 'baking' design into all your processes and culture.

Table of Contents

Design Matters	p. 2
Do You Matter?	p. 18
How To Matter	p. 36
Being Design Driven	p. 66
Your Brand is Not Your Logo	p. 100
Products as Portals	p. 126
Your Products and Services Are Talking to People	p. 157
Being a Design Driven Culture	p. 180
Go Forth and Matter	p. 205
Endnotes	p. 212
Index	p. 216
Table of Contents provided by Publisher. All Rights Reserved.

Excerpts

Praise for Do You Matter? Praise for Do You Matter?"Telling great stories through design leads to experiences your customers will love. This book uncovers the path to world class design that matters to people and to profits that shareholders treasure." --Sam LucenteVice President, HP Design"Being design-driven is not about just making beautiful products. It is about how a company can deliver a positive emotional idea to the customer. This book will tell you how to embed great design in your business culture." --Sang-yeon LeeDirector, Samsung Design America"If your interest is brand and design,Do You Matter?dares to ask the tough questions, and ventures to answer them with insight and clarity. Well done Brunner and Emery!" --Todd WoodVice President, Industrial Design, Research In Motion"With their brutally honest assessment of many of the brands and products that litter our lives, Brunner and Emery leave no doubt that customer-centered experience design is the key to transforming business. You must read this book." --Darrel RheaCEO, Cheskin Added Value"No one knows industrial design and its impact on companies better than Robert Brunner. In this book, Brunner and Emery show why design matters. This is a must read for anyone needing to understand the powerful impact of design." --Phil BakerAuthor,From Concept to Consumer Copyright Pearson Education. All rights reserved.