Do You Sew for Profit?: A Guide for Wholesale, Retail and Consignment

by Sykes, Barbara Wright

• ISBN13: 9780971782402
• ISBN10: 0971782407
• Format: Paperback
• Copyright: 2004-03-01
• Publisher: Collins Pubns

Table of Contents

Dedication
Acknowledgment
Let's Get Acquainted
PART I - CONSIGNMENT
Examining Profitable Options	9	(4)
Introduction
How to use this book
Consignment-Making the Decision	13	(4)
Primary Resources
Demographic Profile of Women
The benefits of Information
Selecting The Consignment Site	17	(4)
Contact the owner
How to write the letter
Tips for making the phone call
The face-to-face interview
The Consignment Contract
Consignment Pricing	21	(4)
Commission
Labor and Profit
Exercise
Questions & Answers
Marketing For Consignment	25	(6)
Sources for market analysis?
Displaying Merchandise
Define the strategy
Benefits: Customer, Owner
PART II - RETAIL
Retail	31	(2)
Quick Reference
Selecting a Name
The Locations
The Lease	33	(2)
Types of leases
Store Design	35	(6)
Hiring a professional store designer
Budget design-- $500 - $1000
A General Primer on Modern Store Planning
Marketing For Retail	41	(4)
Guide for Planning
Ideas for Promotional Campaign
PART III -- WHOLESALE
Wholesale Section 1
Product Costing	45	(10)
Correct Costing
Major Costs
Chargebacks and Markdown Refunds
Market Research
Costing for Start-Up
Mass production
What should be included in a cost sheet?
Three Rules To Follow When Costing
Garment Costing for Success
Items influencing costing of garment
Wholesale Section II
Manufacturing Costs	55	(4)
Final Prices
How To Use This Information
Wholesale Section III
Marketing For Wholesale	59	(6)
Selling Your Product
What You Need To Know About Sales Reps
Where To Find A Good Sales Rep
What To Look For In A Sales Rep
PART IV - ADVICE FROM THE PRO'S
Victoria Woodford	65	(4)
Frances Harder	69	(4)
Diana Cavagnaro	73	(8)
Justine Limpus Parish	81	(6)
Pam Damour	87	(5)
Appendix
About the Author	92	(10)
Book/Bibliography	102	(1)
Resource Guide	103	(9)
Index	112	(2)
Products	114	(6)
Order Form	120