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9781403967527

Doing Business in India A Guide for Western Managers

by ;
  • ISBN13:

    9781403967527

  • ISBN10:

    1403967520

  • Format: Hardcover
  • Copyright: 2005-10-14
  • Publisher: Palgrave Macmillan

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Summary

This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

Author Biography

Rajesh Kumar is an associate professor of International Business at the Aarhus School of Business in Denmark. Anand Sethi is an independent consultant who works in New Delhi, India.

Table of Contents

Preface viii
India: A Commercial History Perspective
1(26)
The Rise of India: India and the West---Institutional Contrasts
27(16)
A Brief History of the Indian Software Industry
43(12)
Cultural Portrait: Impact of Hinduism on Indian Managerial Behavior
55(18)
Understanding India
73(11)
Strategizing Success in India
84(19)
Communicating with Indians
103(12)
Managing Relationships with the Indian Government: The Critical Challenges for Multinational Firms
115(15)
Negotiating and Resolving Conflicts in India
130(10)
Appendices 140(2)
Notes 142(15)
Index 157

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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