Doing Research in Business and Management : An Introduction to Process and Method

by Dan Remenyi

• ISBN13: 9780761959496
• ISBN10: 0761959491
• Format: Hardcover
• Copyright: 1998-09-14
• Publisher: Sage Publications Ltd

Summary

This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

Author Biography

Dan Remenyi is a visiting professor at Chalmers University of Technology in Gothenburg and a member of the associate faculty at Henley Management College and Leeds Metropolitan University Brian Williams is a visiting professor at the University of Pretoria and Director of the Epidemiology Research Unit in the Department of Health in South Africa Arthur Money is a professor and Director of Studies at Henley Management College Ethne Swartz is a senior lecturer at Leicester Business School, De Montfort University

Table of Contents

Foreword	1	(1)
Preface	2	(2)
How to Use this Book	4	(1)
Layout of the Book	5	(2)
About the Authors	7	(2)
Acknowledgements	9	(1)
Prologue	10	(4)
1 CONTEXT AND PROCESS	14	(58)
1 Business and Management Research in Perspective	14	(8)
2 Philosophical Background to Research	22	(20)
3 Research Strategies and Tactics	42	(20)
4 The Research Programme and Process	62	(10)
II APPROACH, METHOD AND DATA	72	(154)
5 The Positivist Approach to Empirical Research	72	(20)
6 Phenomenology: The Non-Positivist Approach	92	(27)
7 The Research Process	119	(20)
8 Collecting Empirical Data	139	(10)
9 The Questionnaire or Measuring Instrument	149	(11)
10 The Case Study	160	(31)
11 The Sample	191	(14)
12 Statistical Analysis	205	(21)
III REPORTING RESEARCH	226	(35)
13 Ethical Considerations	226	(14)
14 Writing up the Research	240	(7)
15 Evaluation of Masters and Doctoral Degrees	247	(14)
Appendix A: A Note on Academic Degrees	261	(3)
Appendix B: Measuring Instruments	264	(11)
Appendix C: Further Information on Statistical Analysis	275	(2)
Appendix D: Useful Web Site Addresses	277	(1)
Appendix E: Software for Qualitative Evidence Analysis	278	(2)
Appendix F: A Glossary of Terms	280	(12)
References	292	(8)
Index	300