Doing Research in Business and Management : An Introduction to Process and Method

by Dan Remenyi

• ISBN13: 9780761959502
• ISBN10: 0761959505
• Format: Paperback
• Copyright: 1998-09-14
• Publisher: Sage Publications Ltd

Summary

This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

Author Biography

Dan Remenyi is a visiting professor at Chalmers University of Technology in Gothenburg and a member of the associate faculty at Henley Management College and Leeds Metropolitan University Brian Williams is a visiting professor at the University of Pretoria and Director of the Epidemiology Research Unit in the Department of Health in South Africa Arthur Money is a professor and Director of Studies at Henley Management College Ethne Swartz is a senior lecturer at Leicester Business School, De Montfort University

Table of Contents

PART ONE: CONTEXT AND PROCESS

Business and Management Research in Perspective

Philosophical Background to Research

Research Strategies and Tactics

The Research Programme and Process

PART TWO: APPROACH, METHOD AND DATA

The Positivist Approach to Empirical Research

Phenomenology: The Non-Positivist Approach

The Research Process

Collecting Empirical Data

The Questionnaire

The Case Study

The Sample

Statistical Analysis

PART THREE: REPORTING RESEARCH

Ethical Considerations

Writing Up the Research

Evaluation of Masters and Doctoral Degrees