Doing Social Psychology Research

by Breakwell, Glynis M.

• ISBN13: 9781405108119
• ISBN10: 1405108118
• Edition: 1st
• Format: Hardcover
• Copyright: 2004-02-13
• Publisher: Wiley-Blackwell

Summary

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step-by-step exercises for students and notes for course leaders support the teaching and learning process.

Author Biography

Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).

Table of Contents

List of Contributors	vii
Introduction: Approaches to Data Collection and Data Analysis	1	(9)
Glynis M. Breakwell
Experimental Research Designs	10	(44)
Lorne Hulbert
Measuring Optimistic Bias	54	(21)
Chris Fife-Schaw
Julie Barnett
A Quasi-experimental Study of Stereotyping	75	(18)
Adam Rutland
The Design and Analysis of Quasi-experimental Field Research	93	(35)
Eamonn Ferguson
Peter Bibby
The Impact of Social Value Orientation on Decision Making in Social Dilemmas: A Survey Exercise	128	(26)
Mark Van Vugt
Richard H. Gramzow
On Using Questionnaires to Measure Attitudes	154	(20)
Geoffrey Haddock
Modelling Identity Motives Using Multilevel Regression	174	(31)
Vivian L. Vignoles
The Analysis of Equivocation in Political Interviews	205	(24)
Peter Bull
Interpretative Phenomenological Analysis	229	(26)
Jonathan A. Smith
Mike Osborn
Cognitive Mapping: Generating Theories of Psychological Phenomena from Verbal Account and Presenting them Diagrammatically	255	(34)
Tom Farsides
The Multiple Sorting Procedure	289	(16)
Julie Barnett
The Laddering Technique	305	(39)
Susan Miles
Gene Rowe
Focus Groups	344	(33)
Sue Wilkinson
Index	377