Doing Social Psychology Research

by Editor: Glynis M. Breakwell (Univ. of Surrey)

• ISBN13: 9780470777091
• ISBN10: 0470777095
• Format: eBook
• Copyright: 2008-04-01
• Publisher: Wiley-Blackwell

Summary

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.

Table of Contents

List of Contributors

Introduction: Approaches To Data Collection And Data Analysis

Experimental Research Designs

Measuring Optimistic Bias

A Quasi-Experimental Study Of Stereotyping

The Design And Analysis Of Quasi-Experimental Field Research

The Impact Of Social Value Orientation On Decision-Making In Social Dilemmas: A Survey Exercise

On Using Questionnaires To Measure Attitudes

Modelling Identity Motives Using Multilevel Regression

The Analysis Of Equivocation In Political Interviews

Interpretative Phenomenological Analysis

Cognitive Mapping Generating Theories Of Psychological Phenomena From Verbal Accounts And Presenting Them Diagrammatically

The Multiple Sorting Procedure

The Laddering Technique

Focus Groups

Index

Table of Contents provided by Publisher. All Rights Reserved.