Doing Well by Doing Good : Innovative Corporate Responses to Communicable Diseases

by Hubbard, Susan

• ISBN13: 9784889070811
• ISBN10: 4889070818
• Edition: 1st
• Format: Paperback
• Copyright: 2010-09-01
• Publisher: BROOKINGS INSTITUTION PRESS

Summary

Corporations around the world are launching philanthropic activities, workplace programs, and community outreach efforts to deal with the spread of AIDS, malaria, and tuberculosis in their communities. This book presents case studies of particularly innovative approaches by 13 corporations from a broad range of sectors: Anglo American Bayer Central Azucarera Don Pedro Coca-Cola Daimler ExxonMobil Levi Strauss & Co. M.A.C Cosmetics MTV Standard Chartered Bank Sumitomo Chemical Taisei Construction ToyotaThe studies provide a basis for the book's analysis of the motivations behind corporate engagement in the fight against communicable diseases, the ways in which companies have decided to become involved, and the ways their programs have evolved over time. Particular attention is paid to the role of leadership in ensuring successful programs, as well as the impact that engagement in the fight has had on the corporations' bottom lines.Additional contributors are Tomone Kozen and Tomoko Suzuki, both program officers at JCIE.

Table of Contents

Contributors	p. v
Foreword	p. vii
Communicable Diseases and the Corporate Sector	p. 1
Anglo American Mining for Health	p. 29
The Coca-Cola Company Leveraging Networks to Fight AIDS	p. 39
DaimlerChrysler South Africa A Model for Public-Private Partnership	p. 45
Sumitomo Chemical Saving Lives with Better Nets	p. 55
Toyota South Africa Motors Mainstreaming HIV/AIDS Programming	p. 67
Bayer China Empowering the Media to Save Lives	p. 77
Central Azucarera Don Pedro Local Partnership for Better Health	p. 83
Standard Chartered Bank Championing the Fight against AIDS in the Workplace and the Community	p. 91
Taisei Construction Corporation Bridge to Health	p. 99
Levi Strauss and Company Taking Chances and Taking the Lead	p. 111
M.A.C Cosmetics Dedication to a Powerful Brand Image	p. 121
MTV Unleashing the Power of Mass Media to Fight AIDS	p. 129
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