Dollars and Events How to Succeed in the Special Events Business

by Goldblatt, Joe; Supovitz, Frank

• ISBN13: 9780471249573
• ISBN10: 0471249572
• Edition: 1st
• Format: Hardcover
• Copyright: 1999-03-02
• Publisher: Wiley

Summary

Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events.The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive.You'll also find: Advice and direction from outstanding special events entrepreneurs and intrepreneurs Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career End-of-chapter activities to help you learn by doing Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.

Author Biography

JOE GOLDBLATT, CSEP, is the Director of The International Institute of Tourism Studies and the founding director of The Event Management Program at The George Washington University. As executive producer of his own special events firm in Washington, DC, he has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort.

Frank Supovitz provides leadership to consulting and management organizations. He is an award-winning event organizer and former NFL, NHL, and Radio City Music Hall executive.

Table of Contents

Foreword	ix
Preface	xi
Acknowledgments	xv
Introducton	1	(14)
Choosing Success	15	(32)
Vision, Mission, Strategic Planning	47	(20)
The Event Business Audit	67	(20)
Research	87	(16)
Dllar Wise	103	(34)
Finding Capital	137	(22)
Monitoring Success	159	(20)
The Marketing Plan	179	(46)
Finding and Keeping Great People	225	(32)
Achieving Success	257	(16)
Appendix	273	(20)
Index	293