Introduction | p. 1 |
The Concept of Soft Power and the Rise of China | p. 5 |
Rising Power, Soft Power, and the Rise of China: A Conceptual Framework | p. 7 |
The Chinese Idea of Soft Power and China's Rising Strategy | p. 23 |
Soft Power Reconsidered: Multidimensionality of Power Resources and Power Conversion Model | p. 39 |
The Structure of China's Soft Power | p. 57 |
The Middle Kingdom's Cultural Attractiveness: China's Reliable Soft Power Resource | p. 59 |
The Chinese Communist Party's Governance Performance: China's Questionable Soft Power Resource | p. 75 |
Beijing's Diplomatic Finesse and Weakness: China's Limited Soft Power Resources | p. 93 |
The Dragon Spreading Its Hidden Wings: China's Soft Power Wielding | p. 111 |
To Build a "Strong" Language: Opportunities and Challenges in Globalizing Mandarin Chinese | p. 113 |
"Old Bottles, New Wine": Beijing's Soft Power Campaigns in the Global South | p. 131 |
Soft-Looking Dragon at Work: China's National Image Building with Soft Power | p. 149 |
Conclusion | p. 167 |
Bibliography | p. 173 |
Index | p. 183 |
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