The Business End of Sports | |
The Dash for Cash | p. 01 |
The Greening of the American Dream | |
The Dash for Cash | |
Professional Sports | |
College Sports | |
High School Sports | |
Information Director: Here's Looking at You, SID | p. 59 |
How You Get There from Here | |
The 7-Day-a-Week Job | |
The Eyes and Hands of a Juggler | |
Job Opportunities for Women and Minorities | |
Write on the Money | |
Seven Promotion Goals | |
SID the Publisher | |
SID's Secondary Responsibilities | |
Publicity Fundamentals | |
Get It Out Fast: Writing the Basic News Release | p. 93 |
Press Releases | |
Fact Sheets | |
News Advisories | |
Press Kits | |
Here's a Great Story: Features for Print | p. 109 |
Eight Types of Feature Stories | |
Columnists and Feature Editors | |
Exclusives | |
34 Feature Lead Formats | |
Query Letters | |
"Hello. This is Bob Costas..." | p. 131 |
Radio News and Features | |
Sports Radio News and Features | |
Talk Show Interview Programs | |
Locker Room Interviews | |
Speech and Awards Coverage | |
Play-by-Play Broadcasts | |
Radio Call-in Shows | |
The 20-Second Soundbite: TV News and Features | p. 141 |
Videotape Releases | |
TV Panel and Interview Shows | |
The Remote Interview | |
Play-by-Play Telecast | |
Video Tape Highlight Program | |
The Future of TV Sports | |
A Sight for More Eyes: Sports Photography | p. 157 |
Action Photos | |
Feature and Portrait Shots | |
Product Photos | |
Enterprise Shots | |
Hiring Freelancers | |
In-House Photo Facilities | |
Preparing the Set | |
Writing photo captions | |
Photo Ethics | |
"...Important to Announce": News Conferences and Backgrounders | p. 179 |
When to Call a Press Conference | |
When NOT to Call a Press Conference | |
Press Conference Checklist | |
For Background Only | |
Sidebars | |
Trial Balloons | |
Anticipating Problems | |
Press Conference Quiz | |
Let's Put It on the Record: Statistics | p. 197 |
Statistics Are Forever | |
Accentuate the Positive | |
Quality Control | |
League Coordination | |
Superstars Make Super Stats | |
Promotion Techniques | |
Creating the News: Getting Media Attention | p. 205 |
A Week of Formula Stories | |
Standard Publicity Information | |
The Ethics of Misinformation | |
Finding Publicity Ideas | |
20 Self-Generating News Formats | |
Getting Out the Message: Media Flow Chart | p. 227 |
Hitting the Bull's-eye More Often | |
Organizing a Media List | |
Formulating the Media Plan | |
Activating the Media Grid | |
The Multi-facet Sports Story | |
Working with the Pros Who Write the Prose: Media Relations | p. 239 |
Profiling the Press | |
The Press Box Pecking Order | |
Never Attack the Press | |
TV Commentators: "You're beautiful baby" | |
Media Junkets | |
Press Parties | |
Marketing Fundamentals | |
Straight From the Quip: Interviews and Speeches | p. 263 |
Interview Formats | |
Selecting Spokesperson and Site | |
Background Material | |
Quotes for Release | |
Q and A Rehearsal | |
The Follow-up | |
The Media Tour | |
The Speakers Bureau | |
Speech Formats | |
What's the Big Idea?: Creating Special Events | p. 289 |
New Events | |
New Products | |
Game Promotions | |
New Profit Centers | |
Stadium Facilities | |
New Rules and Procedures | |
Organizing the Event | |
Commercial Sponsorship | |
"The Big Ten Holiday Basketball Classic" | |
Event Promotion: Making the Big Idea Work | p. 315 |
The Marketing Director | |
What's in a Name? | |
Game Promotions | |
Prize Participation | |
Game Day Promotions | |
Fan Participation | |
Using Stadium Facilities | |
Sex in Sports Promotion | |
Organizing a Promotion | |
The Operating Budget | |
Corporate Sponsorship | |
The Possible Dream: Coach a Rising Star | p. 353 |
Building a Marquee Attraction | |
The Ten Commandments of Star Gazing | |
SID's Responsibilities | |
The Star's Obligations | |
Problem Areas | |
Taming the Beast: Riding Out a Crisis | p. 393 |
With Any (Bad) Luck It Could Happen to You | |
The Three P's of Crisis Planning | |
Seven Crisis Priorities | |
Ten Crisis Strategies | |
Eleven Most Common Sports Crises | |
Nothin' but Net: WWW.Sports.com | p. 429 |
Logging On | |
5-Step Game Plan | |
Designing the Page | |
Picture Perfect | |
6 Prime Uses | |
Code of Ethics | p. 443 |
Index | p. 447 |
Table of Contents provided by Syndetics. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.