Dream Society : How the Coming Shift from Information to Imagination Will Transform Your Business

by Jensen, Rolf

• ISBN13: 9780070329676
• ISBN10: 0070329672
• Edition: 1st
• Format: Hardcover
• Copyright: 1999-05-01
• Publisher: MCGRAW HILL BOOK COMPANY

Summary

Provides examples of successful companies that already understand those markets and meet and profit from them. Emphasizes the necessity for all organizations to harness these markets so they can thrive in the future.

Table of Contents

Introduction	vii
A Few Words About Futurism and How We Will Get to the Dream Society	1	(50)
A Sprint Through the History of Humanity	6	(13)
What Is Time?	19	(5)
If You See the Future as an Obstacle, You Are Walking in the Wrong Direction	24	(2)
Forget About Your ``Strategy''	26	(6)
The Product Becomes Secondary	32	(3)
Machines Will Move Us---Emotionally, Not Physically	35	(1)
The Victorious Companies of the Twenty-First Century	36	(4)
The Most Important Raw Material of the Twenty-First Century	40	(3)
Doing Well by Doing Good	43	(2)
Bloodless Wars	45	(1)
The Alternatives	46	(1)
After the Dream Society	47	(4)
The Market for Stories and Storytellers	51	(64)
Adventures for Sale: Small--Medium--Large--Extra Large	53	(10)
The Market for Togetherness, Friendship, and Love	63	(12)
The Market for Care	75	(12)
The Who-Am-I Market	87	(10)
The Market for Peace of Mind	97	(10)
The Market for Convictions	107	(8)
From Hard Work to Hard Fun--From Company to Tribe	115	(34)
From Hard Work to Hard Fun	117	(16)
The Company Is a Tribe	133	(12)
How to Succeed in the Tribe---With Hard Fun as Your Work Concept	145	(1)
Titles of the Future	146	(1)
Is Hard Fun Really Work?	147	(2)
The Loving Family, Inc.---And the New Leisure Time	149	(40)
The Loving Family, Inc.	150	(4)
The Family Corporation	154	(6)
For as Long as Love Shall Last...	160	(9)
The New Leisure Time	169	(6)
Family Team Building	175	(2)
Leisure Time in the Dream Society	177	(4)
CIFS Round Table	181	(2)
Emotional Jogging	183	(2)
Do-It-Yourself Politics	185	(4)
Universal Stories for Global Business	189	(34)
Overview	190	(5)
Setting the Stage for the Global Business Environment	195	(4)
The Toil of Our Parents...	199	(3)
Candidates for the Dream Society	202	(2)
The Middle Classes Turn Global	204	(2)
From Village to Megacity	206	(4)
Seize the Global Market!	210	(4)
War Without Soldiers?	214	(3)
Do We Want to Postpone the Dream Society?	217	(3)
The Global Business	220	(3)
Notes	223	(8)
Index	231