Dreamers Who Do Intrapreneurship and Innovation in the Media World

by Stagni, Virginia; Haile, Tony; Calabrò, Antonio

• ISBN13: 9788831322287
• ISBN10: 8831322281
• Format: Paperback
• Copyright: 2021-11-01
• Publisher: EGEA Spa - Bocconi University Press

Summary

“In ancient Roman times, Janus was the God of beginnings and passages, divinity of change and time. He had two faces: one that looked to the past, the other one that observed the future. Janus is, to me, the best representation of journalism’s essence today.” Disruption, from Latin (dis- ‘apart’ + rumpere ‘to break’), means tearing something into pieces, destroying it completely. In the chaotic, uncertain, fast-paced contemporary world, journalism must embrace change and adapt. Based on this assumption, the author covers her experience towards the centenary media business with a fresh and entrepreneurial approach. Framing her analysis with the Chaos and Network theories, she brings the reader into a journey through the future of journalism, which now more than ever must turn into a trustworthy, reliable, and sense-making entity, representative of our society. Exploring myths and stories from Plato’s Cave to the Black Swan, from Leonardo da Vinci to Giuseppe Garibaldi, from Adriano Olivetti to Steve Jobs, this book is an unconventional invitation for a new generation of intrapreneurs (“entrepreneurs in house”) to take part in the transformational process of news industry.

Author Biography

Tony Haile is the CEO of Scroll. Virginia Stagni works as a Business Development Manager at the Financial Times, as part of the Commercial Department. She founded and runs the FT Talent Challenge project. Her role consists in looking across new business ideas and new revenue growth opportunities that reflect on the sustainability of the news business model, and on its future readership and talent acquisition. Antonio Calabrò is Vice President at Assolombarda.