Dreamweaving

by Chandler, Michael

• ISBN13: 9781589801004
• ISBN10: 1589801008
• Format: Hardcover
• Copyright: 2003-01-01
• Publisher: Pelican Pub Co Inc

Summary

Have you ever wondered how to attract new business and keep it? How do you do this when the world is cluttered with all kinds of advertising messages, with thousands of others competing in the same field, some with lower prices or more prestige or celebrity endorsements? Do you want to learn how to be a market leader? We have all bought things we don't need. We have all made buying decisions on the basis of who we want to be and who we enjoy doing business with, even at times when it costs us a little more. We have also bought things because of some vague or overt notion about what the product does for us or who we become when we have a particular object. This book will show you how your products, services, even you can become what your clients and customers dream of. Whether you are a banker, salesman, or candlestick maker, the new life breathed into your organization by Dreamweaving can open the door to unparalleled success. Book jacket.

Author Biography

Michael Chandler is the president of the Chandler Marketing Company. He has won forty-one Silver Microphone awards for outstanding advertising

Table of Contents

Preface	9	(6)
This Is the Real Deal	15	(4)
``But I'm Not a Marketer''	19	(5)
What's the Difference?	24	(7)
The Art of Listening	31	(3)
The Tremendous Power of Dreamweaving	34	(12)
The Fulfillment of Dreams	46	(11)
Your Customer Is Always Right	57	(9)
Fight Smarter	66	(4)
Which Medium and Why?	70	(14)
Your Eyes, Your Ears, and Your Imagination	84	(4)
Negotiating Your Radio, Television, and Print Investments	88	(15)
Your Charitable Contributions and Donations	103	(13)
Proof of the Pudding	116	(29)
A Small Taste	145	(14)
Make It Happen Today	159	(2)
It's Your Choice	161	(1)
Appendix	162