Driving Results Through Social Networks : How Top Organizations Leverage Networks for Performance and Growth

by Robert L. Cross; Robert J. Thomas

• ISBN13: 9780470399583
• ISBN10: 0470399589
• Format: eBook
• Copyright: 2008-12-01
• Publisher: Jossey-Bass

Summary

Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.

Table of Contents

Preface

Acknowledgments

Introduction

Alignment

Aligning Networks with Strategic Value Propositions

Working Through Networks to Align Culture and Strategy

Execution

Managing Rapid Innovation Through Effective Networks

Driving Financial Return Through Network Investments

Delivering Results Through Process Networks

Delivering Results Through Project-Based Networks

Adaptation

Driving Performance by Replicating High Performers' Networks

Speeding Productivity in Newcomers and Avoiding Knowledge Drain

The Road Ahead: Emerging Opportunities for the Network Perspective

About The Authors

Notes

Index

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