Dynamic Communication Strategies to Grow, Lead, and Manage Your Business

by Schiefelbein, Jill

• ISBN13: 9781599186085
• ISBN10: 159918608X
• Format: Paperback
• Copyright: 2017-04-11
• Publisher: Entrepreneur Pr

Summary

You’d be hard pressed to find a job advertisement where “effective communication skills” wasn’t somewhere in the description. Yet communication is one of the biggest problems plaguing businesses today. One reason is because communication training is often done in isolation—working on one skill at a time, but never connecting it to the bigger picture.

This book is that bigger picture—where all the pieces come together for dynamic communication to exist and help business owners lead, manage, and sell. Dynamic Communication combines the author's business experience and theoretical background as a university communications instructor to create this model—an equation with three variables that encompasses what you need for dynamic and successful communication that moves people to action.

Dynamic Communication contains three variables: connect, listen, and articulate. The proposed book takes each variable, explains it, applies it in the three main business audience types—internal audiences, external audiences, and consumer audiences—and shows the reader how to identify which variable is missing and how to correct it. It’s an action-oriented model that drives results for the user, thus producing better managed, better connected, better articulated, and therefore better producing businesses.

Author Biography

Jill Schiefelbein is a business communications expert specializing in helping small businesses and entrepreneurs achieve their business goals through effective communication. She has launched a national talk radio show, facilitated training and media coaching for the WNBA’s Phoenix Mercury and the NFL’s Players Networking Event at SuperBowls XLVII and XLVIII, and launched an educational video campaign on public speaking and communication skills that continues to reach thousands of viewers each week around the world.

Prior to Impromptu Guru, Jill worked as the Communication Manager for a national franchise, was a faculty member at Arizona State University, and established a nationally-recognized presence in the online education community, by starting up two major online education offices at the largest university in the country, increasing online tuition revenue by nearly a million dollars in her first eight months. She is still called on by universities and publishers to consult on the digitization of education and effective online communication practices.

She is the author of two books, Business and Professional Communication in the Global Workplace (Cengage-Wadsworth, 2009) and The Athlete’s Media Playbook (Impromptu Guru, 2013), is quoted in multiple articles and book chapters, and is no stranger to the physical and virtual speaking stage. This is her first book with Entrepreneur Press.