The Dynamics of Fashion

by Stone, Elaine

• ISBN13: 9781563671517
• ISBN10: 1563671514
• Edition: 2nd
• Format: Hardcover
• Copyright: 1999-03-01
• Publisher: Fairchild Books

Summary

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book contains a much broader and more intensive look at fashion. New chapters cover product development, home fashions, and retailing strategies. Other chapters, concerning such practices as licensing, private label, Quick Response, specification buying, offshore production, have been expanded. The Dynamics of Fashion also examines how recent trends in communications -- the Internet, cable TV, infomercials, phone and fax ordering, home TV shopping -- are having an impact on fashion. Technological advances -- CAD, CAM, EDI, bar codes, and body scanning -- are all covered in depth.

Table of Contents

Extended Contents	vii
Preface	xix
Unit One The Changing World of Fashion	1	(92)
The Nature of Fashion	3	(21)
The Environment of Fashion	24	(22)
The Movement of Fashion	46	(23)
The Business of Fashion	69	(24)
Exploring a Career in Fashion	88	(5)
Unit Two The Primary Level: The Materials of Fashion	93	(56)
Textiles: Fiber, Fabrics, and Trimmings	94	(27)
Leather and Fur	121	(28)
Exploring Careers at the Primary Level	145	(4)
Unit Three The Secondary Level: The Producers of Apparel	149	(100)
Product Development	150	(28)
Women's Apparel	178	(22)
Men's Apparel	200	(24)
Children's Apparel	224	(25)
Exploring Careers at the Secondary Level: Apparel	244	(5)
Unit Four The Secondary Level: The Other Producers	249	(102)
Innerwear, Bodywear, and Legwear	250	(20)
Accessories	270	(27)
Cosmetics and Fragrances	297	(26)
Home Fashions	323	(28)
Exploring Careers at the Secondary Level: Other Producers	347	(4)
Unit Five The Retail Level: The Markets for Fashion	351	(96)
Global Fashion Markets	353	(25)
Global Sourcing and Merchandising	378	(20)
Fashion Retailing	398	(26)
Policies and Strategies in Fashion Retailing	424	(23)
Exploring Careers at the Retail Level	442	(5)
Unit Six The Auxiliary Level: Supporting Services	447	(30)
Fashion Auxiliary Services	448	(29)
Exploring Careers at the Auxiliary Level	471	(6)
My 100 Top Apparel Designers	477	(5)
Glossary of Key Terms	482	(11)
Internet Resources	493	(3)
Index	496