The Dynamics of International Strategy

by Segal-Horn, Susan; Faulkner, David

• ISBN13: 9781861520159
• ISBN10: 1861520158
• Edition: 1st
• Format: Paperback
• Copyright: 1999-04-29
• Publisher: Cengage Learning EMEA

Summary

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehensive and accessible text provides an introduction to the key issues in strategic management within an international context. Using well-known strategy frameworks, as well as introducing new concepts, students will be able to make sense of the dynamics of international competition and international strategy.

Author Biography

Susan Segal-Horn is currently Director of the International Strategy Research Unit at the Open University Business School. She has just been appointed Professor in International Strategy at Canterbury Business School, University of Kent.

Table of Contents

Introduction

The Nature of International Strategy

The Context and Economics of International Strategy

Regional Strategy

The Dynamics of International Competition

The Role of Culture in International Strategy

Issues of Co-Ordination

The International Corporate Structure Model

The Multidomestic Form

The Global and International Exporter Forms

The Transnational Form

New Pathways

International Strategy in Services

Co-operation in International Strategy

The Management of International Strategic Alliances

International Strategy and Learning

Conclusion: Looking Forward

References

Index

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