The Dynamics of Mass Communication

by Dominick, Joseph R.

• ISBN13: 9780070178052
• ISBN10: 0070178054
• Format: Paperback
• Copyright: 1992-10-01
• Publisher: McGraw-Hill College

Table of Contents

Preface
The Nature and Function of Mass Communication Systems	p. 1
Communication: Mass and Other Forms	p. 3
Uses and Functions of Mass Communication	p. 32
The Global Village: International and Comparative Mass Media Systems	p. 55
The Print Media	p. 77
History of the Print Media	p. 79
Structure of Newspaper Industry	p. 113
Structure of Magazine Industry	p. 136
Structure of the Book Industry	p. 154
The Electronic Media	p. 171
History of Radio and Recording	p. 173
Structure of the Radio Industry	p. 204
Structure and Recording Industry	p. 224
History of Film and Television	p. 246
Structure of the Motion Picture Industry	p. 281
Structure of the Television Industry	p. 301
Special Mass Media Professions	p. 335
News Gathering and Reporting	p. 337
The Structure of the Public Relations Industry	p. 361
The Structure of the Advertising Industry	p. 377
Regulation of the Mass Media	p. 399
Formal Control: Laws, Rules, Regulations	p. 401
Informal Controls: Ethics, Codes, Self-Regulations, and External Pressures	p. 433
Mass Media Audiences	p. 459
Audience Characteristics and Patterns of Use	p. 461
Mass Media Feedback Systems	p. 483
The Social Impact of Mass Communication	p. 509
Effects of Mass Communication on Knowledge and Attitudes	p. 511
The Effects of Mass Communication on Behavior	p. 538
Mass Communication and the Future	p. 565
Mass Media in the Future	p. 567
Glossary	p. 591
Index	p. 605
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