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9780415805674

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

by ;
  • ISBN13:

    9780415805674

  • ISBN10:

    0415805678

  • Edition: 4th
  • Format: Nonspecific Binding
  • Copyright: 2010-03-25
  • Publisher: Routledge
  • Purchase Benefits
List Price: $225.00

Summary

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Supplemental Materials

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