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9780471384908

The ebay Phenomenon Business Secrets Behind the World's Hottest Internet Company

by ;
  • ISBN13:

    9780471384908

  • ISBN10:

    0471384909

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2000-10-09
  • Publisher: Wiley

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Summary

The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant. eBay, recently dubbed an E-Titan by the New York Times, has created a new business model for the Internet and thus captured the attention of managers and technology watchers worldwide.

Author Biography

DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley).

Table of Contents

Preface vii
Acknowledgments xi
The eBay Phenomenon
1(16)
Pierre Omidyar Starts a Company
17(24)
The eBay Nation
41(30)
The eBay Business Model
71(24)
Inside eBay
95(22)
Strategic Evolution
117(20)
Contraband, Blackouts, and Weird Stuff
137(18)
Competing for the Future
155(20)
Whither eBay
175(10)
Notes 185(6)
Index 191

Supplemental Materials

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