Ebay Photography The Smart Way

by Sinclair, Joseph T.

• ISBN13: 9780814472934
• ISBN10: 0814472931
• Format: Paperback
• Copyright: 2005-08-08
• Publisher: Amacom Books

Summary

Perhaps the most important key to success for sellers on eBay is providing good photographs of their products. In eBay Photography the Smart Way, eBay expert Joseph Sinclair teams up with professional product photographer Stanley Livingston to give readers easy-to-follow instructions for taking better pictures, helping them show off their products to the greatest possible effect. Paving the way for higher profits, the book shows how to: - shop for and buy a digital camera - shoot any kind of product - photgraph and display entire product inventories - create great thumbnails - process photos with image editors - use angles, lighting, studio props, and backgrounds - organize process and work flowOn eBay, better pictures mean higher sales. eBay Photography the Smart Way reveals how to take great photos that give customers the confidence to buy online what they can't see in person.

Author Biography

"Joseph T. Sinclair (Vallejo, CA) is the author of eBay Business the Smart Way; eBay Motors the Smart Way, Building Your eBay Traffic the Smart Way and eBay Global the Smart Way. One of the world's foremost eBay experts, he has been interviewed by Entrepreneur magazine as well as on more than 100 radio programs.

Stanley Livingston (Ann Arbor, MI) has had a 40-year career as a professional product photographer, serving scientific instrument, automotive, and other manufacturers."

Table of Contents

Acknowledgments	xiii
Foreword	xv
I Introduction	1	(38)
Introduction to Product Photography	3	(10)
Who Is This Book For?	4	(1)
Camera Equipment	4	(2)
What We Cover In This Book	6	(5)
About the Authors	11	(1)
Good Luck!	12	(1)
Equipment	13	(18)
The Camera	14	(14)
Other Equipment	28	(1)
Sell Your Equipment	29	(1)
Buy Your Equipment	30	(1)
Software	31	(8)
Image Editor	32	(3)
Software Illustrations	35	(2)
Archive Viewers	37	(1)
Summary	38	(1)
II. Photography Basics	39	(22)
Traditional Photography	41	(12)
ISO	42	(1)
Shutter	43	(1)
Aperture	44	(1)
Coordination	45	(4)
Manual Adjustments	49	(1)
How Do All of These Work Together?	49	(2)
Conclusion	51	(2)
Digital Photography	53	(8)
Camera Features	54	(6)
Summary	60	(1)
III. Product Photography Indoors	61	(60)
Indoor Photography Basics	63	(26)
Light	64	(3)
Diffused Light	67	(1)
Diffusion	68	(6)
Placement	74	(2)
Reflectors	76	(4)
Background	80	(2)
From Beginning to End	82	(3)
Shooting for the Book	85	(2)
First Rule Last	87	(2)
Small Items - Macro Photography	89	(6)
A Variety of Lighting	90	(3)
Macro Photography	93	(1)
Summary	94	(1)
Tabletop Items	95	(6)
Lights	96	(3)
All You Need	99	(2)
Large Items	101	(4)
Setting Up	102	(1)
In Place	102	(2)
Conclusion	104	(1)
Clothing	105	(4)
Manikins	106	(1)
Manikin-Like Displays	107	(1)
Clothing Photography	108	(1)
Reflective Items	109	(4)
Working with Reflections	110	(2)
Conclusion	112	(1)
Graphics	113	(4)
Posting	114	(1)
Setup	115	(1)
Summary	116	(1)
Enhanced Presentations	117	(4)
Summary	120	(1)
IV. Product Photography Outdoors	121	(12)
Photography Outdoors	123	(6)
Products	124	(1)
Sunlight	125	(1)
Backgrounds	126	(1)
Action?	127	(1)
First Rule Last	128	(1)
Outdoor Items	129	(4)
Experiment	130	(2)
Summary	132	(1)
V. Workflow for Digital Processing	133	(22)
Basic Processing	135	(10)
The Basics	136	(7)
Summary	143	(2)
Batch Processing	145	(4)
Processing Multiple Files	146	(3)
Advanced Processing	149	(6)
Techniques	150	(1)
Cost-Effectiveness	151	(1)
One Last Technique	152	(2)
Conclusion	154	(1)
VI. Using Your Photographs	155	(22)
Storing Photos on the Web	157	(4)
Photo Websites	158	(1)
eBay	158	(1)
Host ISP	158	(1)
Dial-Up ISP	159	(1)
Auction Management Service	160	(1)
Conclusion	160	(1)
Building an Archive	161	(8)
The Directory	162	(1)
Use the Numbers	163	(1)
Information Names	164	(1)
Sequential Labeling	165	(2)
Software	167	(1)
Uploading	167	(1)
Conclusion	168	(1)
Marketing and Copyrights	169	(8)
Where?	170	(3)
Copyrights	173	(3)
Summary	176	(1)
VII. Strategies for Increasing Profits	177	(12)
Planning	179	(4)
Studio	180	(1)
Equipment	181	(1)
Workflow	181	(1)
Summary	182	(1)
Enhanced Product Photography	183	(6)
When Do You Need an Advertising Display?	184	(1)
Creating an Advertising Display	185	(1)
Be a Copycat	186	(1)
Post-Processing	187	(1)
Inspection	187	(1)
Summary	188	(1)
Epilogue	189	(2)
Appendix I The Top 12 Tips for Establishing Effective eBay Photography	191	(2)
Appendix II Useful Technical References	193	(2)
Appendix III Photographic Supplies Resource List	195	(2)
Glossary	197	(2)
Index	199