EBay Powerseller Million Dollar Ideas : Innovative Ways to Make Your eBay Sales Soar

by Schepp, Brad

• ISBN13: 9780071474801
• ISBN10: 0071474803
• Edition: 1st
• Format: Paperback
• Copyright: 2006-10-10
• Publisher: McGraw-Hill

Summary

The authors' previous title, eBay PowerSeller Secrets, sold nearly 20,000 copies There are currently more than 31.4 million eBay sellers

Author Biography

Brad Schepp and Debra Schepp are eBay Trading Assistants and the bestselling authors of eBay PowerSeller Secrets. Their work has been featured in publications such as Newsweek, Chicago Tribune, and U.S. News & World Report.

Table of Contents

Acknowledgments	xiii
Introduction	xvii
eBay Today: It's a Whole New World	1	(32)
Stay Current with New Technologies	5	(6)
Use Voice and Music in Your Auctions	5	(2)
Use Video in Your Listings	7	(1)
Request eBay's Sales Reports	8	(1)
Seller Feedback Rating: A Tool For You, Too	9	(2)
Who are You Going to Be in This New World?	11	(6)
Plan a Big Business Right from the Start	11	(2)
Make Multichannel Selling Your Mantra	13	(1)
Franchise Without French Fries	14	(1)
Earn More by Giving More	15	(2)
Reinvent Yourself for the New Environment	17	(3)
Recognize Yourself as a Player in the World Economy	17	(1)
Change Is a Good Thing	18	(1)
Educate to Operate	19	(1)
Expanding Your Potential	20	(7)
Offer Your Services for Free (Sometimes)	20	(1)
Build More Than One eBay Business	21	(1)
Go to eBay Live! To Profit--Not Party	22	(2)
Invent Your Own Products	24	(1)
Profit with Partners	25	(2)
The Challenge of Growth in an Ever-Expanding World	27	(4)
Don't Get Too Far Ahead of the Curve	28	(1)
You're More Than a Powerseller	29	(1)
Keep Track of What You Earn, Not What You Sell	30	(1)
And Now, A Word of Good Cheer	31	(2)
PowerSource Your Product Line	33	(28)
Source What Will Sell	34	(2)
Wholesalers Versus Manufacturers	36	(25)
Craft and Expand Your Pipelines Till They Burst!	37	(2)
You Profit When You Buy, Not When You Sell	39	(1)
If You Can't Create, Customize	40	(1)
Web Sourcing Isn't For Wimps	41	(3)
Put It in the Want Ads	44	(1)
Terapeak is Unique--It Was Built From the Inside Out	45	(3)
Use Worldwide Brands: They Prescreen for You	48	(2)
Put an Import Agent to Work for You	50	(1)
Merchandise Brokers Mean Business	51	(1)
Tell Other Sellers About Your Sources	52	(2)
Source What Sells--Elsewhere	54	(1)
Profit From Others' Mistakes	55	(1)
Sell Mountain Bikes in Winter: Use Clever Inventory Balancing	56	(1)
Forge Exclusive Deals with Manufacturers	57	(4)
Creating Sure-Fire Listings	61	(28)
Your Listing Advertises Your Business, Not Just Your Product	63	(1)
Target Your Listings to Your Audience	64	(3)
Rethink Your Pictures and Their Placement	67	(3)
Maybe Your Auctions Should Talk, Move, or Sing	70	(2)
Use Market Research to Design Your Templates	72	(3)
Test Your Listings	75	(1)
Working With the Right Consultant is a Bright Idea	76	(6)
Or Do It Yourself. Try eBay's Blackthorne Software--It's More Than a Seller's Assistant	82	(1)
Your Auctions are Always Live and Changeable	83	(6)
Advertising, Incentives, Branding, and Other Ways to Make Your Mark	89	(28)
Add Your Reputation to Your Brand for Extraordinary Results	92	(1)
Use Feedback to Help Market Your Business	93	(3)
Use ``Best Offer'' as Bait	96	(1)
Give Them Discounts and Convenience	97	(3)
Offer Promotions That Make Your Customers See Things Your Way	100	(2)
Blogs May Be ``Write'' for You!	102	(3)
Drive Traffic to Your Listings Cost-Effectively with eBay Key Words	105	(3)
Google Adwords Campaigns Can Be Effective, But Challenging to Make Work	108	(1)
Get Noticed and Get Paid Through Search Engine Optimization	109	(3)
Get Yourself a Shtick	112	(5)
Fraud, Phish, and Fakes	117	(18)
Don't Assume It's Fraud	120	(2)
Keep Your Auctions Private	122	(2)
Don't Let Just Anyone Bid	124	(1)
Take a Second Look at the Second Chance	125	(2)
Don't Take Your Own Word for It	127	(1)
Head Them Off at the Pass	128	(2)
Security Mark Your Items	130	(1)
Don't Hesitate to Call the Police	131	(4)
Mind Your Business: A Seller's Toolbox	135	(24)
Get to Know eBay's Solutions Directory	137	(2)
Use eBay's Free Seller Onramp Service to Ramp Up Your Business	139	(2)
Traffic Analysis Tools: Find Out How They Found You	141	(2)
Start Building Your ``Mpire'' with These Free Tools	143	(3)
Fashion Your Own Custom-Tailored Auction Management Solution	146	(2)
The Seller Sourcebook Saves You Money and Time	148	(2)
Reply Manager Delivers an Automated E-Mail Solution	150	(2)
Open Your Kitchen Drawer and Save Time and Money	152	(7)
Shipping: Streamline It and Make It Profitable	159	(22)
Double Your Shipping Charges	162	(2)
Don't Charge Anything for Shipping and Handling	164	(1)
Make Your Carriers Compete	165	(2)
Apply Time and Motion Studies	167	(1)
Carry Insurance Outside Your Carrier	168	(2)
Insure Yourself	170	(1)
Up-Sell and Cross-Sell Through Shipping	171	(2)
Shipping as Advertising	173	(1)
Get Shipshape with Shipworks--A Powerseller Favorite	174	(1)
Weatherize Your Shipments	175	(1)
Don't Drop Your Drop-Shipper	176	(5)
Selling Internationally: Around the World with eBay	181	(24)
Make Shipping Expensive	184	(2)
Know When Not to Make the Sale	186	(1)
Make Honesty Your Custom(s)	187	(2)
Find a ``Local'' International Partner Thousands of Miles Away	189	(1)
Read the Foreign Press	190	(2)
Speak the Language, Even When You Don't	192	(2)
Let Your Customers be Your Consultants	194	(1)
What You Don't Know Can't Help You: Hire Your Own Consultant	195	(1)
Prove Your International Sales Experience with Mystoremaps	196	(2)
Create Different IDS for International Sales	198	(2)
Fill Out Customs Forms for Fun and Profit!	200	(5)
Your Online Store and So Much More	205	(28)
Your Business Name Really Matters	207	(2)
Your Listings Don't Matter as Much as Your Store	209	(1)
Your Store Should Please Your Customer, Not You	210	(4)
Design Your Templates to Keep People in Your Store	214	(2)
Make Your Store Part of a Virtual Mall	216	(1)
Take the Express Way to Boost Your eBay Sales!	217	(2)
Reach Millions of Google Searchers for Free with Google Base	219	(3)
Expand Your Checkout Options with Paypal's Virtual Terminal	222	(2)
Your Web Store: Maybe You Can Do It Yourself	224	(2)
Clearly Define Your Problems Before Searching for a Solution	226	(2)
Reliability, Features, and Finally Price Should Drive Your Decision	228	(5)
An eBay Professional Beyond the Borders	233	(24)
Explore Free Sites: You Have Nothing to Lose	235	(4)
Explore eBay's Top Competitors	239	(1)
Take Your Niche and Look Beyond eBay	240	(2)
Become a Trading Assistant? Sure, But Not Like You'd Think	242	(2)
Add Something Else If You Want an Independent Drop-Off Store	244	(2)
Recognize That eBay May Be Wrong for Your Sale	246	(3)
Boost Your Business by Educating Others	249	(3)
Get Paid for Consulting with Others Who Want to Do What You Have Done	252	(5)
Appendix A: eBay's top Sellers Ranked by Feedback Numbers	257	(10)
Appendix B: eBay's Fastest Growing Sellers	267	(8)
Index	275