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eBay® Business All-in-One Desk Reference For Dummies®

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  • Format: Paperback
  • Copyright: 2005-05-01
  • Publisher: For Dummies
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Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Author Biography

Marsha Collier spends most of her time on something related to eBay. She’s a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce.

Table of Contents

Part I: eBay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through eBay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding eBay Sales.
Chapter 5: Checking Things Out Before Buying.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Part II: Essential Tools.
Chapter 1: Researching on eBay.
Chapter 2: Researching on the Web.
Chapter 3: Efficient Communications for Better Sales.
Chapter 4: Simplifying Payment with PayPal.
Chapter 5: Using eBay’s Management Tools.
Part III: Selling Like a Pro.
Chapter 1: Be Sure Your Listings Make Cents.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.1
Chapter 4: Using eBay’s Turbo Lister.
Chapter 5: Managing Your Sales on My eBay.
Chapter 6: Using PayPal to Organize Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Part IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise Like the Pros.
Chapter 3: Selling Other People’s Stuff.
Chapter 4: Liquidation and Drop-Shipping.
Part V: Presenting Your Items.
Chapter 1: Your eBay Photo Studio.
Chapter 2: Mastering eBay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for eBay.
Chapter 5: Getting Your Photos on the Web.
Part VI: Promoting Your Goods.
Chapter 1: Marketing Your Listings on eBay.
Chapter 2: Developing Your Web Site.
Chapter 3: Marketing Your Web Site and eBay Store.
Chapter 4: Using PayPal to Increase Your Sales.
Chapter 5: Getting Advertising Dollars from eBay.
Part VII: Storing and Shipping.
Chapter 1: Organizing Your Merchandise and Shipping Department.
Chapter 2: Shipping without Going Postal.
Chapter 3: Insuring Your Item’s Delivery.
Part VIII: Power Selling.
Chapter 1: Upgrading to eBay’s Selling Manager.
Chapter 2: Mechanizing with Third-Party Auction Management Tools.
Chapter 3: Studying Your Statistics.
Chapter 4: Giving Customers Outside Assurance.
Chapter 5: Becoming a PowerSeller.
Chapter 6: Opening Your eBay Store.
Part IX: Office and Legal.
Chapter 1: Getting Legal with the State and the Feds.
Chapter 2: The Joys of Taxes and Business Reporting.
Chapter 3: Using Bookkeeping Software.
Chapter 4: Keeping Your Business Secure Online.
Chapter 5: Networking Your Office.

Supplemental Materials

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