eBay^® Business All-in-One For Dummies^®, 2nd Edition

by Marsha Collier (Los Angeles, CA, Author )

• ISBN13: 9780470462140
• ISBN10: 0470462140
• Format: eBook
• Copyright: 2009-02-01
• Publisher: For Dummies

Summary

Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she's put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.This all-in-one guide includes nine handy minibooks that cover: eBay Basics Essential Tools Selling Like a Pro Sourcing Merchandise Presenting Your Items Promoting Your Goods Storing and Shipping Power Selling Office and LegaleBay PowerSeller Marsha Collier shows you how to: Set up your business, find and manage inventory, and run your business like a pro Equip yourself with the tools that count-eBay's search engine, online sources of information, the PayPal system, and eBay's management tools Source your merchandise and learn valuable strategies for managing and maximizing sales Set up the optimal eBay photo studio and develop and market your eBay Web site Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily Find deals on the computer equipment you need Promote, market, and show off your goods, all the while keeping your business legalBefore you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition.

Table of Contents

Introduction

eBay Basics

Hooking Up with Online Technology

Navigating through eBay

Signing Up and Getting Started

Understanding eBay Sales

Checking Out the Seller and Leaving Feedback

Bidding to Win

Completing the Transaction

Participating in the Community

Essential Tools

Researching on eBay

Researching on the Web

Effi cient Communications for Better Sales

Simplifying Payment with PayPal

Using eBay's Management Tools

Selling Like a Pro

Be Sure Your Listings Make Cents

Understanding the Finer Points of Selling

Listing Your Items for Sale

Using eBay's Turbo Lister

Managing Your Sales on My eBay

Using PayPal to Organize Your Sales

Checking Out Payment Alternatives

Sourcing Merchandise

Understanding Online Retailing

Buying Merchandise Like the Pros

Selling Other People's Stuff

Liquidation and Drop-Shipping

Presenting Your Items

Your eBay Photo Studio

Mastering eBay Photography

Sprucing Up Your Listings with HTML

Getting Your Photos Ready for eBay

Getting Your Photos on the Web

Promoting Your Goods

Developing Your Web Site

Marketing Your Web Site and eBay Store

Using PayPal to Increase Your Sales

Storing and Shipping

Organizing Your Merchandise and Shipping Department

Shipping without Going Postal

Insuring Your Item's Delivery

Power Selling

Upgrading to eBay's Selling Manager

Managing Your Business with Third-Party Tools

Studying Your Statistics

Becoming a PowerSeller

Opening Your eBay Store

Office and Legal

Getting Legal with the State and the Feds

The Joys of Taxes and Business Reporting

Using Bookkeeping Software

Keeping Your Business Secure Online

Networking Your Office

Index

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