eBoot Camp : Proven Internet Marketing Techniques to Grow Your Business

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-01-20
  • Publisher: Wiley
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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Internet Marketing for Small Business! is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Author Biography

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing "propeller-heads." For more information, go to www.TheEbootcamp.com.

Table of Contents

Acknowledgmentsp. xiii
Introductionp. xv
How to Read This Bookp. xxi
How to Play (and Win!) the Search Engine Game
Anatomy of a Search Engine: The difference between organic and paid searches and where you should focus your time and resourcesp. 5
Pay-per-click (Sponsored Ads): Used the right way, paying for placement on Google and other search engines can be a powerful way to market your businessp. 15
Domain Names and Alternate Domain Names: Own the right web site addresses and watch your traffic soar!p. 23
Keywords: The most important list you'll ever makep. 35
Title Tag: A search engine's first impression of your web site-make it a good onep. 45
Meta Description Tag: Your chance to tell a search engine user why they should click on your link over all the othersp. 55
Home Page Content: This critical content must be created with two audiences in mind: your customers and the search enginesp. 65
Link Popularity: Learn how to increase your web site's popularity and become more noticeable with the search enginesp. 73
Create a Web Presence to Dominate the Search Engines and Drastically Increase Traffic to Your Web Site
Hurl Your URL: The easiest way to effectively market your web sitep. 87
Social Networking Sites: Find new business quickly and effectively and do it in your pajamas if you'd likep. 93
Articles: Be known as a content expert in your field and allow others to market your web site for youp. 101
Press Releases: Generate buzz about your products and services and make a huge splash on the search enginesp. 111
Blogs: Your personal online forum to inform people about your products or services and brand yourself as an expert in the fieldp. 119
Opt-in Forms: Turn a web site visitor into a paying customerp. 127
E-mail Marketing: Stay "top of mind" with your customers and get them to buy over and over againp. 135
Video: One of the hottest Internet marketing strategies and easier than you think to get startedp. 145
Web Site Usability: Turn your web site into a dynamic sales and marketing machinep. 153
Closing Wordp. 165
Glossaryp. 169
Bonus Resourcesp. 175
Indexp. 177
Bonus Offer Detailsp. 183
Table of Contents provided by Ingram. All Rights Reserved.

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