eBoot Camp Proven Internet Marketing Techniques to Grow Your Business

by Perlman, Corey

• ISBN13: 9780470411599
• ISBN10: 0470411597
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-01-20
• Publisher: Wiley

Summary

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Internet Marketing for Small Business! is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Author Biography

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing "propeller-heads." For more information, go to www.TheEbootcamp.com.

Table of Contents

Acknowledgments	p. xiii
Introduction	p. xv
How to Read This Book	p. xxi
How to Play (and Win!) the Search Engine Game
Anatomy of a Search Engine: The difference between organic and paid searches and where you should focus your time and resources	p. 5
Pay-per-click (Sponsored Ads): Used the right way, paying for placement on Google and other search engines can be a powerful way to market your business	p. 15
Domain Names and Alternate Domain Names: Own the right web site addresses and watch your traffic soar!	p. 23
Keywords: The most important list you'll ever make	p. 35
Title Tag: A search engine's first impression of your web site-make it a good one	p. 45
Meta Description Tag: Your chance to tell a search engine user why they should click on your link over all the others	p. 55
Home Page Content: This critical content must be created with two audiences in mind: your customers and the search engines	p. 65
Link Popularity: Learn how to increase your web site's popularity and become more noticeable with the search engines	p. 73
Create a Web Presence to Dominate the Search Engines and Drastically Increase Traffic to Your Web Site
Hurl Your URL: The easiest way to effectively market your web site	p. 87
Social Networking Sites: Find new business quickly and effectively and do it in your pajamas if you'd like	p. 93
Articles: Be known as a content expert in your field and allow others to market your web site for you	p. 101
Press Releases: Generate buzz about your products and services and make a huge splash on the search engines	p. 111
Blogs: Your personal online forum to inform people about your products or services and brand yourself as an expert in the field	p. 119
Opt-in Forms: Turn a web site visitor into a paying customer	p. 127
E-mail Marketing: Stay "top of mind" with your customers and get them to buy over and over again	p. 135
Video: One of the hottest Internet marketing strategies and easier than you think to get started	p. 145
Web Site Usability: Turn your web site into a dynamic sales and marketing machine	p. 153
Closing Word	p. 165
Glossary	p. 169
Bonus Resources	p. 175
Index	p. 177
Bonus Offer Details	p. 183
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